Sterling Holiday Resorts Opens 80th Resort in Bastar, Chhattisgarh
Sterling Holiday Resorts has opened its 80th resort, Sterling Naman Bastar, in Jagdalpur, Chhattisgarh. This marks the company's entry into the Bastar region, aiming to promote it as a tourist destination. The resort offers 45 rooms and various amenities, with a focus on showcasing the local culture and natural beauty.
The opening of a new resort, especially a milestone 80th property, is a significant operational development that expands the company's footprint and service offering, potentially leading to increased revenue and market presence.
The opening of a new resort and expansion into a new region is a positive development for the company.
Sterling Holiday Resorts, a wholly-owned subsidiary of Thomas Cook (India) Limited, has announced its expansion into Chhattisgarh with the launch of Sterling Naman Bastar in Jagdalpur. This marks the company's 80th resort in India and is the first property in Jagdalpur to be operated under a national hospitality brand.
The new resort aims to open up the relatively under-discovered Bastar region to mainstream Indian travelers, highlighting its natural beauty, waterfalls, forests, caves, local crafts, and culinary traditions. Jagdalpur's airport provides direct air connectivity to Hyderabad and Raipur, enhancing accessibility to the region.
Sterling Naman Bastar is spread across approximately 3.21 acres and offers 45 rooms across five categories, including a private pool villa. The resort features an indoor swimming pool, spa, recreation facilities, expansive lawns, and banquet spaces. Dining options include a multi-cuisine vegetarian restaurant, Amravan, and a café, Little Bites, offering regional flavors.
Mr. Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, stated that the company's role is to introduce travelers to the region's unique attractions and make the experience richer. The opening of Sterling Naman Bastar is seen as an opportunity to introduce more travelers to this remarkable region.
Jayesh Sangani and Rachit Sangani, owners of Sterling Naman Bastar Jagdalpur, expressed confidence in the region's potential and their association with Sterling to establish the resort as a preferred base for exploring Bastar. The expansion aligns with Sterling's broader destination-led growth strategy, focusing on both established and emerging markets.
A plain-language summary of a public exchange filing by Thomas Cook (India) Limited. Read the original for the full detail.