Route Mobile Subsidiary Masiv Appoints Marko Erkic as New CEO
Masiv, a subsidiary of Route Mobile, has appointed Marko Erkic as its new CEO, effective September 1, 2026. Erkic brings extensive experience in the digital communications and technology sectors, with a strong track record in Latin America. His leadership is expected to accelerate Masiv's growth and enhance its omnichannel offerings.
The appointment of a new CEO for a subsidiary is important for its strategic direction and growth, particularly in a key market like LATAM, but it is not a direct financial impact on the parent company itself.
The appointment of a new CEO with significant experience is generally viewed positively for a company's growth prospects.
Masivian S.A.S., operating as Masiv and a subsidiary of Route Mobile, has announced the appointment of Marko Erkic as its new CEO, effective September 1, 2026. Erkic is a seasoned leader in the digital communications, telecommunications, and technology sectors, with extensive experience in Latin America. He previously served as Chief Revenue Officer at Fora Solutions and Minka, and spent ten years in senior leadership roles at Infobip across Latin America.
Marko Erkic expressed his honor in joining Masiv during a transformative period, emphasizing the opportunity to redefine enterprise-consumer relationships by combining Masiv's omnichannel capabilities with Proximus Global's scale. Masiv is a key part of Route Mobile's CPaaS portfolio, enabling businesses to build data-driven customer relationships.
Tushar Agnihotri, CEO of Route Mobile, stated that Masiv will play a pivotal role in Proximus Global's mission and in accelerating Route Mobile's growth in the LATAM market. Erkic's leadership is expected to enhance omnichannel solutions and solidify Route Mobile's position as a global CPaaS leader.
A plain-language summary of a public exchange filing by ROUTE MOBILE LIMITED. Read the original for the full detail.