Tilaknagar Industries Invests ₹22 Crore for 30% Stake in Tequila Maker Black Tiger Distilleries
Tilaknagar Industries (TI) is investing ₹22 crore for a 30% stake in Black Tiger Distilleries (BTD), maker of Bodega Suprema No. 5 tequila. The investment will be in two tranches. This marks TI's entry into the tequila market, aiming to make authentic 100% Blue Weber Agave tequila more accessible in India.
The investment is significant at ₹22 crore and represents a new market entry for TI, but it is a minority stake and in a niche category, hence the impact is assessed as medium.
The investment represents a strategic expansion into a high-growth market category (tequila) with a significant strategic investment, indicating positive growth prospects for Tilaknagar Industries.
Tilaknagar Industries Ltd. (TI) has announced its strategic entry into India's burgeoning tequila market with a ₹22 crore investment in Black Tiger Distilleries (BTD), the maker of Bodega Suprema No. 5. This investment marks TI's third strategic move into emerging craft beverage companies and its first venture into the agave spirits category. The investment will be made in two tranches: ₹6 crore initially, followed by ₹16 crore within 12 months, securing a 30% stake in BTD on a fully diluted basis.
BTD aims to make authentic 100% Blue Weber Agave tequila more accessible in India. Bodega Suprema No. 5, recently launched, is crafted and bottled in Jalisco, Mexico. The Indian tequila market is experiencing significant growth, with IWSR reporting a 60% CAGR between 2020 and 2025 and a projected 13% CAGR through 2030. This expansion is driven by increasing interest in premium spirits and cocktail culture.
Founded by Mohnish Mehta in partnership with Mexican manufacturer Productos Finos de Agave (PFA) and Indian distributor Mansha Group, BTD seeks to fill the gap for accessible premium tequila. Bodega Suprema No. 5 is positioned between ₹4,200–₹5,500 per bottle. TI will provide strategic support in distribution, sales, marketing, supply chain, finance, and regulatory functions, leveraging its pan-India presence.
Sanaya Dahanukar, General Manager – Growth & Innovation at TI, highlighted the opportunity to enter a category with significant long-term potential and enhance TI's luxury portfolio. Ameya Deshpande, Chief Strategy Officer, emphasized TI's role in building the category with a focus on provenance and quality. Mohnish Mehta expressed confidence in TI's expertise to make authentic tequila more accessible in India.
The Bodega Suprema No. 5 range includes Blanco, Reposado, and Añejo expressions, all made from 100% Blue Weber Agave sourced from Jalisco, Mexico. The pricing for a 750ml bottle ranges from ₹4,200 for Blanco to ₹5,500 for Añejo.
A plain-language summary of a public exchange filing by Tilaknagar Industries Limited. Read the original for the full detail.