UltraTech Cement launches Ultravolt wires & cables business with ₹1,800 Cr investment

UltraTech Cement Limited, part of the Aditya Birla Group, has announced the launch of its new wires and cables business under the brand name ‘Ultravolt’. This marks the group's fourth new business venture in the last three years. The initiative is backed by an investment of ₹1,800 crore (approximately $215 million), positioning Ultravolt to become the second-largest player in the wires segment by capacity at launch. The business aims to establish a strong national brand and become one of the top two players in the industry within five years.

This expansion aligns with UltraTech’s Building Solutions strategy, extending its participation in the construction value chain beyond its existing offerings of grey cement, ready-mix concrete, building products, and white cement. The move also allows UltraTech to capitalize on the growing opportunities in home building, infrastructure development, and electrification across India.

Mr. Kumar Mangalam Birla, Chairman of Aditya Birla Group, highlighted the increasing importance of wires and cables in India's development, driven by urbanization, electrification, and digitization. He emphasized the group's capability in creating new businesses and its role as a platform for future ventures.

Director of Ultravolt, Mr. Dilip Gaur, detailed the ambitious pan-India rollout strategy, targeting over one lakh retailers and activating availability through more than 5,000 UltraTech Building Solutions (UBS) outlets. The business plans to cover over 500 districts and 6,000 pin codes initially, leveraging UltraTech's established distribution network and relationships with various stakeholders in the construction sector.

The new manufacturing facility is located in Jhagadia, Gujarat, chosen for its strategic location to facilitate efficient distribution across India. The CEO of Ultravolt, Mr. Sriram Rangarajan, stated the company's consumer-first approach, focusing on safety, performance, and future-readiness in product development. The initial product portfolio includes home wires, flexible wires, and cables for residential, commercial, industrial, and infrastructure applications, with plans to expand into electrical accessories later.

Ultravolt is also developing a comprehensive electrician-engagement program, focusing on product knowledge and safety standards. Over 1,600 electricians have already been onboarded, with a target to train more than 40,000 electricians in the coming year under the Skill India program.