United Breweries Invests ₹110 Crore in New Canning Line at Ellora Brewery
United Breweries Limited is investing ₹110 crore to commission a new canning line at its Ellora Brewery in Maharashtra. The facility, expected to be operational in September 2026, will have a capacity of 40,000 cans per hour. This investment aims to meet growing consumer demand for cans and support the premiumization of the beer category.
The investment in a new canning line is a strategic move to enhance production capabilities and market responsiveness, which is likely to have a moderate positive impact on the company's operations and market position.
The announcement details a significant investment in new manufacturing capacity, which is expected to improve productivity and meet growing consumer demand, indicating positive business growth.
United Breweries Limited (UBL), a part of the HEINEKEN Company, has announced the commissioning of a new canning line at its Ellora Brewery in Chhatrapati Sambhajinagar, Maharashtra. This facility represents an investment of ₹110 crore and is anticipated to commence operations in September 2026, subject to statutory approvals.
The new canning line, which will be the first at the Ellora Brewery and among the fastest in UBL's network with a capacity of 40,000 cans per hour, aims to enhance manufacturing flexibility and meet the growing consumer demand for canned beverages. This addition will complement the brewery's existing bottling infrastructure, allowing for optimized packaging formats based on market demand and supporting the premiumization of the beer category. The company expects this investment to improve operational agility and productivity, with the current packaging capacity standing at up to 1.5 million cases per month.
Vivek Gupta, MD & CEO of United Breweries Limited, stated that Maharashtra is a key market for UBL, with significant potential for category growth and premiumization. He highlighted the increasing consumer preference for cans due to their convenience and premium experience. The new canning line is expected to bolster UBL's ability to meet these evolving consumer needs, improve brewery infrastructure utilization, and boost productivity. UBL plans to continue investing in its manufacturing footprint to shape the future of the beer industry in India.
Initially, the Ellora facility will produce cans of Kingfisher Strong, Kingfisher Premium, Bullet Strong, and London Pilsner to cater to the rising demand in Maharashtra. This development follows the commissioning of a similar canning line at UBL's Nizam Brewery in Telangana in July 2026, reinforcing the company's commitment to strengthening its manufacturing capabilities and productivity across India.
Beyond its manufacturing operations, UBL has reported significant socio-economic contributions. An independent study by Steward Redqueen found that in FY2024-25, UBL supported approximately 295,000 employment opportunities, contributed ₹43,000 crore in value addition to the Indian economy, generated ₹30,600 crore in tax revenue, and sourced 93% of its procurement domestically. In Maharashtra, UBL's Project Oxygen Zone in Waluj MIDC has undertaken environmental initiatives, including restoring and afforesting nearly five acres, creating a two-lakh-litre water storage pond, and planting 50,000 native saplings, contributing to a fast-growing urban forest expected to sequester 103.54 tCO₂ annually.
A plain-language summary of a public exchange filing by United Breweries Limited. Read the original for the full detail.