Vi Unveils New Brand Identity and Dynamic 3D Sphere Logo
Vi has launched a new dynamic brand identity, evolving its logo to a 3D sphere. Actor Shah Rukh Khan has been brought on board for an upcoming campaign teasing a larger brand transformation. The new identity signifies optimism and Vi's evolution into a partner creating meaningful customer experiences, with progressive rollout starting September 1, 2026.
The rebranding and celebrity endorsement are significant steps for Vi, aiming to boost customer engagement and market perception, but the immediate financial impact is not quantified.
The announcement focuses on a positive brand evolution, new identity, and engagement with a major celebrity, signaling optimism and future growth.
Vodafone Idea Limited (Vi) has unveiled a refreshed brand identity, evolving its signature visual particle into a dynamic 3D sphere. This new form, rounder, fuller, and livelier, signifies Vi's optimism and the possibilities it sees for the future, building on a recognizable asset with added depth and movement.
To amplify the excitement, Vi has roped in Shah Rukh Khan for an upcoming campaign titled 'Vi badal raha hai... tayaar rahiye', teasing a larger brand transformation set to unfold in the coming weeks. Khan's involvement symbolizes the energy, ambition, and optimism Vi is bringing to its new phase.
Abhijit Kishore, CEO, Vi, stated that this is not just a logo refresh but the first expression of the evolution of the Vi Brand, reflecting their ambition to shape the future of telecom into an experience that makes life more rewarding. This evolution will be brought to life through strategic launches, new campaigns, and a range of experiences over the coming weeks.
The refresh represents Vi's evolution from a telecom provider to a partner creating meaningful experiences, while still celebrating its heritage, innovative offerings, brand trust, and customer experience excellence. Vi is positioning itself as a future-ready brand driven by rapid network expansion, innovation, and a customer-centric approach, reinforcing its position as a trusted telecom partner.
The new identity will be rolled out progressively across Vi's consumer touchpoints, digital platforms, retail presence, and communications starting September 1, 2026.
A plain-language summary of a public exchange filing by Vodafone Idea Limited. Read the original for the full detail.