Vintage Coffee Launches New Roast & Ground Coffee Segment Targeting US & Europe
Vintage Coffee and Beverages Limited (VCBL) has launched a new Roasted & Ground (R&G) coffee segment, targeting the US and European markets. This expansion is part of the company's premiumisation strategy. The global R&G coffee market is estimated at USD 101.75 billion in 2026, with projections to reach USD 159.46 billion by 2035.
The launch of a new product segment, especially in a significant market like the US and Europe, has the potential to positively impact the company's revenue and market presence, though the immediate financial impact is yet to be seen.
The company is launching a new product segment in a growing market, which is a positive development for its business strategy and potential revenue growth.
Vintage Coffee and Beverages Limited (VCBL) has announced the addition of a new product segment, "Roasted & Ground" (R&G) Coffee, to its portfolio. This strategic move is part of the company's vision and business plan to focus on the R&G coffee market, particularly in the United States of America and Europe.
The company has installed a modern and sophisticated roaster to provide a unique roasting profile for R&G coffee connoisseurs. This expansion into R&G coffee is aligned with VCBL's premiumisation strategy, complementing its existing entry into freeze-dried coffee (FDC).
The global R&G coffee market is substantial, estimated at USD 101.75 billion in 2026 and projected to grow to USD 159.46 billion by 2035, with a Compound Annual Growth Rate (CAGR) of 5.12%. Entry into this segment is expected to increase the addressable market for VCBL, allowing it to offer premium products and enter new geographies like America and Europe, which are significant R&G coffee consumers.
VCBL anticipates that the increased focus on home brewing coffee post-Covid-19 will benefit the R&G segment, enabling the company to target premium in-home consumption. Global café and coffee chains are also increasingly emphasizing R&G coffee, presenting further opportunities for VCBL.
A plain-language summary of a public exchange filing by Vintage Coffee And Beverages Limited. Read the original for the full detail.