ABDL's ICONiQ White named world's fastest growing millionaire whisky: Drinks Int'l
Allied Blenders and Distillers' ICONiQ White Whisky is the world's fastest-growing millionaire whisky for the third year, per Drinks International's 2026 report. It also ranked second fastest globally among all spirits. Officer's Choice is 7th globally, and Sterling Reserve is in the top 25.
The news pertains to brand rankings and growth, which positively impacts brand perception and market visibility, but does not directly involve immediate financial results or major corporate actions.
The announcement highlights significant global recognition and growth for ABD's key brands, indicating positive performance and market standing.
Allied Blenders and Distillers Limited (ABD) has announced that its brand, ICONiQ White Whisky, has been recognized as the world's fastest-growing millionaire whisky brand for the third consecutive year, according to Drinks International's Millionaires' Club 2026 report. This marks a significant achievement as ICONiQ White also ranked as the second fastest-growing spirits brand globally across all categories.
The brand has demonstrated a remarkable growth trajectory since entering the Millionaires' Club in 2023, more than doubling its volumes each calendar year. In May 2026, ICONiQ White achieved its highest-ever monthly sales, surpassing one million cases.
Furthermore, ABD's flagship brand, Officer's Choice Whisky, secured the position of the world's No. 7 spirits brand overall and the No. 3 whisky brand globally. Sterling Reserve Whisky also maintained its standing among the top 25 millionaire whisky brands worldwide.
The Millionaires' Club report, published annually by Drinks International, ranks spirits brands selling over one million liters cases per year. The rankings for this report are based on the calendar year 2025 performance.
Amar Sinha, Managing Director of ABD, commented on the achievement, stating that the recognition for ICONiQ White highlights its strong consumer affinity. He also emphasized that the continued presence of Officer's Choice and Sterling Reserve in the Millionaires' Club underscores the breadth and resilience of ABD's portfolio, reflecting the company's focus on evolving consumer preferences, sustained brand investment, and disciplined execution.
Allied Blenders and Distillers Limited is a prominent spirits company in India with a diverse portfolio including whisky, brandy, rum, vodka, and gin. Its 'millionaire' brands include Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Sterling Reserve Premium Whiskies, and ICONiQ White Whisky. The company operates a manufacturing network comprising 40 units.
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Allied Blenders and Distillers Limited filed this with the NSE as a statutory disclosure, categorised under press release. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Allied Blenders and Distillers Limited. Read the original for the full detail.