Air India and Tata Communications Launch EasyRoam Travel SIM
Air India and Tata Communications launched EasyRoam, a travel SIM for international roaming. Available as a physical SIM or eSIM, it offers voice and data services in 30 countries initially, with plans starting from ₹241. The service aims to provide seamless connectivity for travelers.
This partnership is significant as it expands Tata Communications' reach in the travel connectivity market and strengthens its relationship with a major airline, potentially leading to increased revenue and market share.
The launch of a new product that enhances customer experience and expands service offerings is a positive development.
Air India and Tata Communications have announced the launch of EasyRoam, an Air India-branded travel SIM offering international roaming services. This ancillary product is available as a physical SIM or eSIM via a dedicated webpage and allows Air India guests to access voice and data services while traveling internationally.
Initially, the EasyRoam SIM is offered free of cost, with roaming pack charges applying. These packs cover 30 countries across North America, Europe (including the UK), Australia, Asia Pacific, and the Middle East, starting from ₹241 (excluding taxes). Customers purchasing a data plan also receive up to 1GB of complimentary data in most countries. The geographical coverage is planned to expand to up to 190 countries.
Vivek Manglik, Executive Vice President – Interaction Fabric at Tata Communications, stated that the collaboration aims to simplify international connectivity by integrating it into the booking journey, allowing customers to activate plans before departure. Nipun Aggarwal, Chief Commercial Officer at Air India, highlighted that EasyRoam addresses the need for uninterrupted digital access for modern travelers.
The EasyRoam service features a simple digital-first activation process, with notifications to help monitor usage and manage costs. Air India customers can retain their number for up to one year at a nominal cost. Tata Communications' extensive global network and partnerships with over 600 mobile network operators ensure high-quality connectivity.
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Tata Communications Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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