Apeejay Surrendra Park Hotels Adds 3 Boutique Properties in Kerala
Apeejay Surrendra Park Hotels Limited is expanding its luxury brand, THE Park Collection, by adding three boutique properties in Kerala: The Malabar House, Purity, and Discovery. This marks the company's entry into the Kerala leisure market. Management views these as high-yielding assets supporting the company's strategy in the luxury hospitality segment.
The addition of three boutique properties is a significant step for the company's expansion into a new region, potentially increasing revenue and brand visibility, but it does not immediately represent a massive financial windfall.
The company is expanding its portfolio by adding new properties in a high-growth leisure destination, which is a positive development for its business.
Apeejay Surrendra Park Hotels Limited (ASPHL) has announced its expansion into Kerala with the addition of three boutique properties to its luxury hotel brand, THE Park Collection. These properties include The Malabar House in Fort Kochi, Purity, a lakefront retreat in Alappuzha, and the houseboat Discovery. The Malabar House, a member of Relais & Châteaux, is a heritage boutique hotel with origins dating back to 1755.
Purity offers minimalist luxury and sustainability-led operations, complemented by the premium houseboat Discovery for immersive stays. Vijay Dewan, Managing Director of ASPHL, stated that these additions align with the company's strategy to deepen its presence in the luxury and heritage hospitality segment with highly differentiated assets.
He further added that these are viewed as high-yielding properties in the Kerala leisure market, supported by strong year-round demand. THE Park Collection features design-led properties with heritage value and experience-rich destinations, joining other notable acquisitions like Zillion hotels in Mumbai. ASPHL remains disciplined in capital deployment, focusing on value-accretive opportunities that meet its investment criteria.
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