HATSUN NSE filing

Arun Ice Creams Sets Guinness World Record with 4,008 Children in Chennai

The RealCase readMedium impact Positive

Arun Ice Creams, a brand of Hatsun Agro Product Ltd, set a Guinness World Record with 4,008 children in Chennai for the Longest Chain of People Licking Ice Cream. The event occurred on January 21, 2026.

Why it matters

Setting a Guinness World Record is a notable achievement that can enhance brand visibility and customer engagement. While not directly impacting financials in the short term, it contributes to long-term brand equity and market presence.

The market read

The announcement details a positive brand-building achievement, setting a Guinness World Record, which is a significant marketing and public relations success for Arun Ice Creams and Hatsun Agro Product Ltd.

Hatsun Agro Product Limited announced that its brand, Arun Ice Creams, has set a Guinness World Record for the Longest Chain of People Licking Ice Cream. The event took place in Chennai on January 21, 2026, with 4,008 children participating.

During the record-setting initiative, children consumed Arun Ice Creams butterscotch and chocolate-flavored Jolly Train ice cream continuously for one minute while forming a human chain. This achievement surpasses the previous record of approximately 2,500 students set in Canada 15 years ago.

Mr. R. G. Chandramogan, Chairman of Hatsun Agro Product Ltd, expressed his delight, stating that the event was a cherished moment and that the company's journey is driven by a commitment to quality and the joy ice cream brings.

The Guinness World Record was officially recognized by Mr. Richard William Stenning from the UK Guinness Team and Mr. Milind Verlekar from the Pune Guinness Team. The certificate was presented to Mr. C. Sathyan, Vice Chairman, Hatsun Agro Product Ltd, in the presence of representatives from participating schools.

Filing to action

What to do with a filing like this

Hatsun Agro Product Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.

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Primary source

A plain-language summary of a public exchange filing by Hatsun Agro Product Limited. Read the original for the full detail.

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