ASMS and Huwel Lifesciences Partner to Expand RT-PCR Testing Access in India
ASMS and Huwel Lifesciences are collaborating to expand access to compact RT-PCR testing across India. The initiative focuses on building a nationwide sales and distribution platform for Huwel's Cubo RT-PCR system, targeting private healthcare providers in metropolitan and Tier-II/III cities.
The collaboration focuses on expanding market reach for a specific diagnostic product, which is a strategic move but may not have an immediate, significant financial impact on the company's overall revenue.
The partnership aims to expand access to critical diagnostic technology, which is a positive development for both companies and the healthcare sector in India.
Avio Smart Market Stack Limited (ASMS), formerly Bartronics India Limited, is strengthening its collaboration with Huwel Lifesciences to establish a nationwide commercialisation platform for Huwel's ultra-compact RT-PCR system, Cubo. This initiative aims to significantly expand access to molecular diagnostics across India's private healthcare sector, targeting hospitals, diagnostic centres, research institutions, and smaller healthcare facilities.
The collaboration involves building a dedicated sales and distribution infrastructure, including hiring senior sales leadership, forming specialized sales teams, and developing strategic channel partnerships. The initial focus will be on Cubo, with plans to later commercialize Huwel's broader molecular diagnostics portfolio.
N Vidhya Sagar Reddy, Managing Director of ASMS, highlighted the focus on building the commercial infrastructure to deliver advanced molecular diagnostic technologies to a wider customer base. He emphasized bringing RT-PCR capabilities closer to healthcare providers, including those outside traditional centralized laboratory systems, by focusing on sales leadership, distribution networks, and market coverage for large-scale adoption.
Cubo's compact design is intended to enable RT-PCR testing in more decentralized healthcare settings, reducing reliance on large centralized facilities. This strategy is particularly relevant for India's healthcare landscape, which includes metropolitan centers and a vast network of Tier-II and Tier-III cities.
The commercialization strategy will target private hospitals, diagnostic chains, independent laboratories, medical colleges, research institutions, and other healthcare establishments. The sales organization will operate through direct sales and channel partnerships, providing product demonstrations, installation support, and ongoing customer engagement.
Beyond instrument deployment, ASMS and Huwel plan to develop an ecosystem of compatible molecular assays and consumables to support recurring testing needs. Huwel's expertise in molecular diagnostics could allow Cubo installations to serve multiple testing applications.
This collaboration marks a strategic shift for ASMS into the healthcare and diagnostics sector, leveraging indigenous technologies, while Huwel gains expanded commercial reach and execution capabilities.
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