Balaji Telefilms Partners with YouTube for 5 Premium Shows
Balaji Telefilms and YouTube are partnering to launch five exclusive premium shows, totaling 200 episodes. Ekta Kapoor will lead creative vision, while YouTube handles distribution and monetization. The slate includes Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, and Kehne Ko Humsafar Hai Season 4, with more to come.
The partnership with a major digital platform like YouTube to launch multiple shows has the potential to significantly expand Balaji Telefilms' audience and revenue streams, impacting its business positively.
The partnership with YouTube for launching new premium shows is a positive development for Balaji Telefilms, indicating expansion into digital content and wider reach.
Balaji Telefilms Limited has announced a strategic partnership with YouTube to launch five exclusive premium shows, aiming to shape the future of digital storytelling. This collaboration will see the creation of original content spanning 200 episodes, designed for digital-first viewers and produced in stunning 4K.
Ekta Kapoor will lead the creative vision and own the intellectual property, while YouTube will provide global distribution and monetization through ads and brand deals. The upcoming shows will include Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, Kehne Ko Humsafar Hai Season 4, and other projects in development.
This partnership leverages YouTube's significant reach in India, particularly on Connected TV (CTV), where it reached over 75 million people aged 18+ in April 2025 and holds the #1 reach across CTV screens in India among media in May 2025. The initiative is set to roll out multiple originals this festive season, marking a new era of storytelling for Balaji Telefilms. Fans can subscribe to the @TheIndianKDrramas channel for updates.
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Balaji Telefilms Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Balaji Telefilms Limited. Read the original for the full detail.