Capri Loans Appoints Nayanthara as Brand Ambassador to Boost South India Expansion
Capri Global Capital Limited has appointed acclaimed actor Nayanthara as its Brand Ambassador to bolster its expansion in South India. She joins existing brand ambassador Pankaj Tripathi. This partnership aims to strengthen customer connections and brand recall in a key economic region. As of March 31, 2026, CGCL has an AUM exceeding ₹36,600 crore.
The appointment of a prominent brand ambassador is a strategic marketing initiative that can influence brand perception and market penetration, but its direct financial impact will be realized over time and depends on the effectiveness of the campaign.
The appointment of a popular brand ambassador like Nayanthara is expected to positively enhance brand visibility and customer engagement, particularly in the South Indian market, aligning with the company's expansion goals.
Capri Global Capital Limited (CGCL), operating under the brand name ‘Capri Loans’, has appointed acclaimed actor and entrepreneur Ms. Nayanthara as its Brand Ambassador. This strategic move aims to strengthen the company's expansion into the South Indian market.
Ms. Nayanthara will join actor Mr. Pankaj Tripathi, who continues his association with the brand. The company believes this partnership will reinforce its commitment to building a strong and relatable connection with audiences across India, representing a vision to create deeper resonance with diverse customer segments.
Mr. Rajesh Sharma, Managing Director of Capri Global Capital Limited, stated, “At Capri Loans, we've always believed that every financial journey begins with trust. As we grow across the country, our focus isn't just on expanding our presence, it's about building meaningful relationships with people and becoming a trusted partner in their aspirations. Nayanthara embodies values that resonate deeply with us - integrity, resilience, authenticity and an unwavering commitment to excellence. Her incredible journey and the trust she has earned over the years make her a natural fit as a brand ambassador for Capri Loans. We are delighted to welcome her on board.”
Ms. Nayanthara commented, "I am delighted to partner with Capri Loans, a brand that is making financial services more accessible and empowering people to achieve their aspirations. Trust, integrity and commitment are values that have always guided me, and I see these reflected in Capri Loans’ approach towards its customers. I look forward to being part of the company's journey as it continues to make a meaningful difference in the lives of people across India."
South India is identified as a key region with a thriving MSME ecosystem and increasing demand for formal financial services. By partnering with a prominent personality from the region, Capri Loans aims to build stronger emotional connections, enhance brand recall, and reinforce its position as a trusted financial partner.
As of March 31st, 2026, Capri Global Capital Limited has an Assets Under Management (AUM) of over ₹36,600 crore, serving a customer base of over 6.9 Lakhs through more than 13,700 employees and 1,400+ branches across India. The company offers MSME Loans, Gold Loans, Construction Finance, and Housing Loans.
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Capri Global Capital Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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