Capri Loans Launches New Brand Campaign 'Zaroorat Mein Aapke Saath' Featuring Pankaj Tripathi
Capri Loans has launched a new brand campaign, 'Zaroorat Mein Aapke Saath', featuring actor Pankaj Tripathi. The campaign underscores the company's commitment to providing timely financial support during urgent needs. It aims to position Capri Loans as a dependable partner across its MSME, Gold, and Home loan segments.
The campaign is a strategic marketing initiative aimed at enhancing brand image and customer engagement, which can have a medium-term impact on customer acquisition and retention.
The launch of a new brand campaign featuring a popular actor and emphasizing customer support is a positive development for brand building and market presence.
Capri Global Capital Limited (Capri Loans), a leading non-banking financial company, has announced the launch of its new brand campaign titled ‘Zaroorat Mein Aapke Saath’. This campaign aims to highlight the company's commitment to supporting customers during sudden financial needs, reinforcing its promise of ‘Farz Nibhaatey Hain’.
The campaign features acclaimed actor Pankaj Tripathi as the brand ambassador and showcases relatable situations where individuals struggle to find timely financial support. Capri Loans positions itself as a dependable partner that steps in during moments of uncertainty, ensuring customers do not have to compromise on their aspirations.
The campaign is being rolled out across television and digital platforms with the objective of building long-term brand equity and driving strong awareness. It aims to position Capri Loans as more than just a lender, but a partner that stands beside customers when it truly matters. Mr. Nishant Gehlot, Head – Marketing, Capri Loans, stated that the campaign connects deeply with audiences by portraying real-life situations and reinforcing Capri Loans’ core belief that access to capital should not hinder aspirations or progress.
The campaign highlights Capri Loans’ offerings across key lending segments including MSME Loans, Gold Loans, and Home Loans, emphasizing accessibility, reliability, and long-term relationships. The brand film is available for viewing online.
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