Creative Newtech Partners Kaspersky to Expand Cybersecurity in India
Creative Newtech partners with Kaspersky to expand cybersecurity solutions in North, West, and East India. The collaboration aims to leverage Creative Newtech's distribution network to offer Kaspersky's consumer and enterprise-grade cybersecurity products. This move aligns with India's digital security initiatives and the rapidly growing cybersecurity market.
The partnership expands Creative Newtech's offerings into the growing cybersecurity market, leveraging its existing distribution network. While positive, the immediate financial impact is not quantified, and the scope is regional within India, suggesting a medium impact.
The partnership with a globally recognized cybersecurity firm like Kaspersky is expected to enhance Creative Newtech's product portfolio and market reach, positively impacting its business growth in a high-demand sector.
Creative Newtech Limited has announced a strategic partnership with Kaspersky, a global cybersecurity and digital privacy company. This collaboration aims to expand Creative Newtech's cybersecurity offerings in the Indian market, with a distribution scope covering North, West, and East India.
Founded in 1997, Kaspersky is recognized for its advanced threat intelligence and research capabilities. This partnership aligns with India's initiatives like Digital India and Cyber Surakshit Bharat, addressing the growing need for robust cybersecurity frameworks as digital adoption accelerates. Creative Newtech will distribute Kaspersky’s consumer solutions, including endpoint security, threat detection, privacy protection, and digital safety, across platforms like Windows, macOS, Android, and iOS. For businesses, Kaspersky offers enterprise-grade solutions such as endpoint security, XDR, MDR, and managed cybersecurity services.
Creative Newtech will leverage its existing pan-India distribution network and channel partner relationships to build the Kaspersky business. The company already collaborates with various global technology brands, providing access to customers where cybersecurity is a key requirement. This strategic move is expected to help Creative Newtech efficiently introduce Kaspersky's solutions, scale adoption, and strengthen its presence in technology-led solution categories.
The global cybersecurity market is experiencing rapid expansion, with projected revenues of US$500.7 billion by 2030. India's cybersecurity market is a significant growth area, expected to reach US$20.5 billion by 2030, with a CAGR of 20.2%. Within the Asia-Pacific region, India is poised to become the leading cybersecurity market by revenue.
Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech Limited, emphasized the company's commitment to execution and building trust in the cybersecurity space, focusing on disciplined scaling and partner enablement. Mr. Purshottam Bhatia, Head of Consumer Business for South Asia at Kaspersky, highlighted how the partnership will extend Kaspersky's trusted solutions to more households and strengthen its B2C footprint in the target regions, contributing to a safer digital environment.
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Creative Newtech Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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