EaseMyTrip Enhances Marketing Capabilities to Boost Customer Retention and Growth with MoEngage
This strategic partnership is expected to significantly enhance EaseMyTrip's ability to engage with customers, leading to improved retention and increased customer lifetime value, which are crucial for long-term revenue growth and market position in the competitive travel-tech industry.
The announcement describes a strategic investment in technology aimed at improving key business metrics such as customer retention, lifetime value, and repeat bookings, indicating a proactive step towards future growth and profitability.
Easy Trip Planners Limited (EaseMyTrip) announced on August 19, 2025, a strategic enhancement of its marketing capabilities aimed at boosting customer retention and increasing lifetime value. Key highlights include: * The company is deepening its collaboration with MoEngage, a leading Customer Data and Engagement Platform (CDEP). * This initiative marks a transition from broad-based digital communication to deeply personalized, one-to-one traveler engagement at scale, building on EaseMyTrip's existing loyal customer base of over 30 million globally. * According to Sanchit Chopra, Chief Marketing Officer of EaseMyTrip, the adoption of a CDEP approach with MoEngage is a critical step to consolidate customer data and act on insights in real-time to drive key business metrics like repeat bookings and customer satisfaction. * Raviteja Dodda, CEO of MoEngage, stated that their platform will provide both a unified data foundation and a multichannel engagement engine to help EaseMyTrip achieve its ambitious growth objectives. * With MoEngage, EaseMyTrip plans to unify customer data from multiple sources to create a single, 360-degree view of each traveler, enabling highly personalized, cross-channel journeys in real-time. This data-first approach is central to their strategy for improving repeat purchases, increasing ancillary revenue, and maximizing overall customer lifetime value.
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Easy Trip Planners Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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See the model portfoliosA plain-language summary of a public exchange filing by Easy Trip Planners Limited. Read the original for the full detail.