EaseMyTrip partners with Hoi to launch India's first Smart Kiosk Airport Rewards Program
The initiative is a new customer-facing program that improves the travel experience and offers direct incentives, which could positively impact customer acquisition and retention, though the direct financial impact is not quantified.
The partnership introduces an innovative rewards program that enhances customer experience and engagement at airports, potentially driving future bookings and brand loyalty for EaseMyTrip.
* EaseMyTrip has announced a strategic partnership with Hoi, a pioneering travel-tech platform, to launch India's first Smart Kiosk Rewards Program, aiming to redefine airport dining and optimize travel costs. * This innovative program leverages Hoi's cutting-edge contactless food-ordering kiosks located at Delhi's Indira Gandhi International Airport, Hyderabad's Rajiv Gandhi International Airport, and Goa's Manohar International Airport. * Passengers placing orders at these kiosks will receive an instant ₹500 EaseMyTrip coupon delivered directly to their WhatsApp, and will also be entered into a monthly draw to win a ₹5,000 EaseMyTrip voucher. * The program, which is running for a period of three months, has already transformed the travel experience for over 5,000 passengers, showing significant traction. * Dhruv Godara, Deputy CEO of Hoi, emphasized that the collaboration integrates real-time rewards with contactless dining, reimagining how passengers interact with airport services and creating a continuous cycle of value. * Rikant Pittie, CEO and Co-Founder of EaseMyTrip, stated that this partnership extends their vision of creating rewarding travel experiences inside the airport, making every journey more convenient and customer-centric even before take-off.
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Easy Trip Planners Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Easy Trip Planners Limited. Read the original for the full detail.