Eicher Motors October Sales Up 7% YoY to 1.33 Lakh Units; Best-Ever Festive Season
Eicher Motors reported October 2026 sales of 1,33,442 units, a 7% year-on-year increase. The company achieved its best-ever festive season, selling 2,67,400 units in September-October 2026. International business grew 47% in October. The 125th Anniversary Edition Classic 650 sold out in India in under 360 seconds.
The announcement details significant sales growth, record-breaking festive season performance, successful limited edition product sell-outs, and strategic business expansions and partnerships, all of which are material to investors.
The company reported positive sales growth, best-ever festive season performance, and successful product launches and expansions, indicating strong business momentum.
Eicher Motors Limited reported its sales volume for October 2026, with total sales reaching 1,33,442 units, a 7% increase compared to 1,24,951 units sold in October 2025. The year-to-date sales from April to October 2026 stood at 8,42,538 units, an 18% growth over the 7,16,854 units sold in the same period last year.
The company highlighted that Royal Enfield achieved its best-ever festive season performance in October 2026, with cumulative sales for September and October reaching 2,67,400 units, surpassing the previous year's full festive total even before the season concluded. Sales for models with engine capacity up to 350cc and EVs grew by 5% month-on-month to 1,16,816 units, while models exceeding 350cc saw an 18% increase to 16,626 units.
International business, which is included in the total figures, experienced a significant surge of 47% in October 2026, with 11,915 units sold compared to 8,107 units in October 2025. The year-to-date international sales showed a modest 1% growth, reaching 78,990 units.
In other business updates, the 125th Anniversary Edition Hypershift Classic 650 was sold out in India in under 360 seconds. Royal Enfield's electric mobility brand, Flying Flea, expanded its retail presence to Hyderabad and Pune. The company also announced a two-year partnership with the Madhya Pradesh Tourism Board to promote responsible riding and travel, with the first expedition covering over 1,520 kilometers. Additionally, Royal Enfield pledged over ₹3 crore for snow leopard conservation, fulfilling a commitment made at One Ride 2026. Internationally, Royal Enfield launched the Classic 650 125th Anniversary Edition in the APAC region and the Guerrilla Apex 450 in Malaysia, and participated in a racing trophy in Korea.
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Eicher Motors Limited filed this with the NSE as a statutory disclosure, categorised under other company updates. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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See the model portfoliosA plain-language summary of a public exchange filing by Eicher Motors Limited. Read the original for the full detail.