Emami Acquires 60% Stake in Vedix & SkinKraft for ₹321 Crore
Emami Limited is acquiring a 60% stake in IncNut Digital, which operates Vedix and SkinKraft, for ₹321 crore. The deal includes performance-linked adjustments and future tranches for the remaining stake. This acquisition strengthens Emami's position in the personalized beauty and personal care segment.
This acquisition represents a significant strategic investment for Emami Limited, allowing it to enter and strengthen its position in the high-growth personalized beauty and personal care segment, which is expected to have a substantial impact on its future business trajectory.
The acquisition of a majority stake in a growing personalized beauty and personal care business is a positive strategic move for Emami Limited, indicating expansion and future growth potential.
Emami Limited has entered into a definitive agreement to acquire a 60% stake in IncNut Digital Pvt. Ltd. (IncNut), along with its subsidiaries and associates, for a transaction value of ₹321 crore. This valuation includes performance-linked adjustments over a 24-month period. Emami also plans to acquire the remaining stake in IncNut within the next four and a half years in two tranches, with the consideration determined by future performance.
IncNut operates through its flagship brands Vedix and SkinKraft, which are pioneers in the personalized beauty and personal care segment in India. These brands utilize data-driven personalization and scientific formulations to offer customized haircare and skincare solutions directly to consumers. Vedix combines Ayurvedic principles with data analytics, while SkinKraft employs a dermatology-led approach with clinically validated ingredients.
Mr. Harsha Vardhan Agarwal, Vice Chairman & MD, Emami Ltd., stated that this investment strategically strengthens Emami's presence in the high-growth beauty and personal care segment. He highlighted that personalized beauty is a significant long-term growth opportunity, and with this acquisition, Emami strengthens its beauty and personal care portfolio with personalized, science-led offerings. This move aligns with Emami's strategy to build a future-ready, consumer-centric portfolio.
Mr. Chaitanya Nallan, Founder & CEO, IncNut Digital Pvt Ltd, expressed that this partnership with Emami marks a key turning point for Vedix and SkinKraft, enabling them to fast-track innovation and scale their reach by leveraging Emami's consumer expertise and execution capabilities.
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Emami Limited filed this with the NSE as a statutory disclosure, categorised under acquisition. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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