Goldiam Launches India's First Digital 3D Ring Builder for Custom Jewellery
Goldiam International Limited launched India's first Digital 3D Ring Builder, a web-based platform for custom lab-grown diamond rings. Customers can design and visualize rings in real-time 3D on Origem's website and stores. The initiative aims to enhance customer engagement in the B2C segment.
The introduction of a unique digital tool for jewelry customization is a significant innovation for the Indian market and could enhance customer engagement and sales, positioning the company favorably in the growing lab-grown diamond segment.
The launch of a novel, customer-centric digital platform like the 3D Ring Builder is a positive development for the company, indicating innovation and a focus on enhancing the customer experience.
Goldiam International Limited has announced the launch of India's first Digital 3D Ring Builder, an indigenously developed web-based platform that allows customers to design, visualize, and order bespoke diamond rings in interactive 3D.
The platform, available on Origem's website (https://www.ringbuilder.origemindia.com/) and in its stores, enables customers to choose from various ring styles, center stone shapes and sizes, side-stone configurations, metal types (10/14K white, yellow, or rose gold), and engravings. Every customization is rendered instantly on a photorealistic 3D model that can be rotated and zoomed.
This new tool is integrated with Goldiam's lab-grown diamond (LGD) domestic retail business under its ORIGEM brand, offering transparent access to certified, IGI-graded LGD jewelry. The company aims to bring world-class, technology-led jewelry experiences to Indian consumers, leveraging its global B2B expertise.
Mr. Anmol Bhansali, Managing Director of Goldiam International Limited, stated that the launch signifies a step towards creating modern jewelry retail experiences by bringing the ring design process into the customer's hands with full transparency on design, materials, and price. This innovation is expected to enhance customer engagement and strengthen Origem's B2C journey.
Key highlights of the Digital 3D Ring Builder include its status as the first integrated, end-to-end 3D ring configuration and visualization platform by an Indian jewelry retail company, real-time photorealistic rendering, its focus on IGI-certified LGDs, and its omnichannel readiness across web and physical stores.
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