Hero MotoCorp appoints Anuj Dua as Chief Business Officer – Premium Segment
Hero MotoCorp appointed Anuj Dua as Chief Business Officer – Premium Segment, effective August 3, 2026. He will spearhead the company's premium business, focusing on portfolio expansion and customer engagement. This aligns with Hero MotoCorp's accelerated strategy for high-growth premium segments.
The appointment of a senior executive to lead a strategic business segment is significant for the company's future growth and market positioning, warranting a medium impact.
The appointment of a new Chief Business Officer for the Premium Segment is a strategic move aimed at driving growth and strengthening the company's position in a key market segment.
Hero MotoCorp Limited has announced the appointment of Mr. Anuj Dua as the Chief Business Officer – Premium Segment, effective August 3, 2026. This strategic move is part of the company's accelerated focus on the premium mobility segment.
Mr. Dua, an industry veteran with extensive experience at Hero MotoCorp, Royal Enfield, and Bajaj Auto, will be responsible for spearheading the company's premium business. His role will involve driving portfolio expansion, forging strategic partnerships, enhancing exclusive retail experiences, and deepening customer engagement through community building, curated merchandise, and riding events across premium, lifestyle, and performance categories.
The company is strengthening its premium portfolio, which in FY'26 included launches such as the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210, and the Harley-Davidson X440 T. The Hero Premia retail network has also expanded to over 130 stores across India, designed to offer a differentiated buying and ownership experience.
Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, commented that the company is responding to transformative shifts in the global mobility landscape with a future-focused strategy that combines innovation, design excellence, performance engineering, and deeper customer engagement. This strategy is supported by advancements in manufacturing at their "Garden Factory" in Neemrana, Rajasthan, and the progressive integration of connected technologies and advanced electronic architecture across its premium portfolio.
Hero MotoSports also continues to play a role in product and performance development, translating lessons learned from racing into advancements for the commercial portfolio. Mr. Dua's appointment positions him as a key leader within the company's Senior Management team.
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Hero MotoCorp Limited filed this with the NSE as a statutory disclosure, categorised under key management changes. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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