Hero MotoCorp Launches VIDA DIRT.E K3 Electric Motorcycle for Young Riders
Hero MotoCorp launched the VIDA DIRT.E K3, an electric motorcycle for children aged 4-10 years. It features a size-adjustable platform, a 350W motor, and a 360Wh battery. Priced at ₹69,990 for the first 300 units, retail begins January 15, 2026. The product won Red Dot Design Award 2025 and CES Innovation Award Honoree 2026.
While a new product launch, it targets a niche segment (young riders) and the initial rollout is limited to select cities, suggesting a medium-term impact on overall company financials.
The launch of a new, innovative electric motorcycle product, especially one recognized with design awards, is a positive development for the company and its emerging mobility brand.
Hero MotoCorp, through its emerging mobility brand VIDA, has launched the DIRT.E K3, the first product in its new off-road line, DIRT.E. This electric motorcycle is designed for young riders aged 4 to 10 years and features a unique size-adjustable platform that adapts as the riders grow. The DIRT.E K3 offers a three-stage adjustable system (Small, Medium, Large) and maintains consistent ergonomics over multiple years.
The motorcycle is powered by a 350W continuous/500W peak motor and a 360Wh removable battery that charges in approximately three hours and provides up to three hours of riding time. It includes three ride modes: Beginner (8 km/h), Amateur (16 km/h), and Pro (25 km/h). Safety features include an over-moulded wiring harness, a child-scaled brake lever, impact-absorbing components, and a magnetic lanyard-based kill switch.
The DIRT.E K3 was conceptualized and designed at Hero Tech Centre Germany (HTCG) and the Centre of Innovation and Technology (CIT), Jaipur, with production taking place at the company's facility in Tirupati, Andhra Pradesh. The product has received international recognition, including the Red Dot Design Award 2025 and the CES Innovation Award Honoree 2026.
VIDA is opening Expressions of Interest for the DIRT.E K3 on its website today. It will be offered in Red, Purple, and White. The introductory price is ₹69,990 for the first 300 units, with retail commencing from January 15, 2026. Deliveries in the first phase will be available in select outlets in Delhi, Bengaluru, Pune, Jaipur, and Calicut.
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Hero MotoCorp Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Hero MotoCorp Limited. Read the original for the full detail.