Honasa Consumer Acquires 95% Stake in BTM Ventures (Reginald Men) for ₹198 Crore
Honasa Consumer Limited completed the acquisition of 95% of BTM Ventures Private Limited, owner of the 'Reginald Men' brand, on January 06, 2026. The deal was valued at ₹197.96 Crores, including ₹12.71 Crores in cash and equivalents. BVPL is now a subsidiary of Honasa.
Acquiring a new brand in the men's personal care segment expands the company's portfolio and market reach, which can have a medium-term impact on its business.
The acquisition of a new brand and company is a positive development for the company's growth and market expansion.
Honasa Consumer Limited has announced the completion of its acquisition of 95% of the issued and paid-up equity share capital of BTM Ventures Private Limited (BVPL). BVPL is known for its men's focused personal care products under the brand "Reginald Men".
The acquisition was completed on January 06, 2026, through a secondary purchase of equity shares. The total equity value for this transaction amounts to ₹197.96 Crores. This includes ₹12.71 Crores in cash and cash equivalents that were present on BVPL's books as of the closing date.
Following this acquisition, BTM Ventures Private Limited has officially become a subsidiary of Honasa Consumer Limited. The company will host this disclosure on its website, www.honasa.in.
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Honasa Consumer Limited filed this with the NSE as a statutory disclosure, categorised under acquisition. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Honasa Consumer Limited. Read the original for the full detail.