Honasa Consumer Acquires 95% Stake in Reginald Men for ₹195 Crore
Honasa Consumer Limited acquired a 95% stake in Reginald Men for ₹195 crore. Reginald Men reported over ₹70 crore in revenue and nearly 25% EBITDA in the last twelve months. This acquisition expands Honasa's presence in the men's personal care market.
The acquisition expands Honasa's market reach into the men's personal care segment, which is a significant growth area.
The acquisition of a fast-growing brand in a key category is a positive development for Honasa Consumer Limited.
Honasa Consumer Limited, a prominent beauty and personal care brand house, has announced its strategic acquisition of a 95% stake in BTM Ventures Pvt Ltd, the parent company of Reginald Men. Reginald Men, founded in August 2022, is a premium men's personal care brand focusing on categories like sunscreen and serums.
In the last twelve-month period ending October 2025, Reginald Men reported a top line of over ₹70 crore with nearly 25% EBITDA. The transaction values Reginald Men at an enterprise value of ₹195 crore, subject to closing adjustments. Honasa will acquire the remaining 5% stake after 12 months based on pre-agreed valuation criteria.
This acquisition marks Honasa's entry into the rapidly growing men's personal care segment and aims to strengthen its presence in the South Indian market, where Reginald Men currently generates most of its revenue. The company believes Reginald Men's consumer insights and marketing strategies align with Honasa's vision.
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Honasa Consumer Limited filed this with the NSE as a statutory disclosure, categorised under acquisition. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Honasa Consumer Limited. Read the original for the full detail.