HYUNDAI NSE filing

Hyundai Launches BAYON SUV in India Starting at ₹9.99 Lakh

The RealCase readHigh impact Positive

Hyundai Motor India Limited launched the Hyundai BAYON SUV starting at ₹9.99 Lakh. Key features include a Generative AI Voice Assistant, Level 2 Pro ADAS, and a 1.5L petrol engine. The vehicle is designed for domestic and export markets, aiming to enhance customer experience with advanced technology and safety.

Why it matters

The introduction of a new SUV model, especially one positioned as a 'mid-size SUV' with advanced features and export potential, can significantly impact market share and brand perception.

The market read

The launch of a new product with advanced features and a competitive price point is a positive development for the company.

Hyundai Motor India Limited (HMIL) has launched its new mid-size SUV, the Hyundai BAYON, in India with a starting ex-showroom price of ₹9,99,900. The BAYON is engineered around the philosophy of “Intelligence That Moves” and aims to provide a seamless blend of innovation, technology, and everyday versatility.

The vehicle features HMIL's first-ever Generative AI Voice Assistant, powered by Perplexity and SoundHound AI, enabling natural conversations with the car. It also boasts a Connected Car Navigation Cockpit (ccNC) accelerated by NVIDIA, integrating dual 12.3-inch Curved Panoramic Displays, over 70 connected features through Hyundai Bluelink, and up to 19 controllers for Over-the-Air (C-OTA) updates. The BAYON is built on the Global K Enhanced Platform and is engineered for 5-Star Indian Safety Standards, featuring Hyundai SmartSense Level 2 Pro ADAS with 23 advanced driver assistance features.

Under the hood, the BAYON is powered by Hyundai's 1.5L MPi petrol engine, delivering 115 PS and 143.8 Nm of torque. Customers can choose between a 6-speed Manual Transmission (6MT) or an Intelligent Variable Transmission (iVT), which includes a Dash Boost Mode for enhanced responsiveness. The iVT also offers Sporty Drive Tech for a more engaging acceleration experience, along with selectable drive modes (Eco, Normal, Sport) and paddle shifters.

Mr. Tarun Garg, Managing Director & CEO of Hyundai Motor India Limited, stated, “The launch of Hyundai BAYON marks the beginning of Hyundai's next golden product cycle in India. BAYON is far more than a new SUV; it is a symbol of our commitment to delivering intelligent, future-ready mobility solutions that resonate with the aspirations of Indian customers.” He added that the BAYON, manufactured in India, will also be exported to over 50 markets globally.

The SUV offers extensive comfort and convenience features, including front-row ventilated seats, an electric 8-way adjustable driver seat, two-step rear reclining seats, and a panoramic sunroof. It provides 505 litres of boot space. Safety is a key focus, with over 80 advanced safety features as standard across all variants, including six airbags, Electronic Stability Control (ESC), and Hill-start Assist Control (HAC).

The Hyundai BAYON is available in multiple variants with a choice of 6-speed MT and iVT transmissions, and comes in 10 exterior colour options, including monotone, matte, and dual-tone finishes.

Filing to action

What to do with a filing like this

Hyundai Motor India Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.

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Primary source

A plain-language summary of a public exchange filing by Hyundai Motor India Limited. Read the original for the full detail.

View original filing