Infosys Aster Named Leader in Everest Group's Marketing Transformation PEAK Matrix 2026
Infosys Aster, Infosys' AI-amplified marketing suite, has been named a Leader in Everest Group's Marketing Transformation Services PEAK Matrix® Assessment 2026. The recognition highlights its AI-first capabilities, proprietary IP, and integrated partnerships for driving marketing transformation and customer experience innovation at scale.
Being recognized as a 'Leader' in an industry assessment by a reputable firm like Everest Group can enhance the company's market positioning and attract new clients, thus having a medium-term impact on business.
The announcement highlights Infosys Aster being recognized as a Leader in a prominent industry assessment, which is a positive development for the company's AI-driven marketing solutions.
Infosys Limited announced that its AI-amplified marketing suite, Infosys Aster, has been recognized as a Leader in the Everest Group Marketing Transformation Services PEAK Matrix® Assessment 2026. This recognition highlights Infosys Aster's capabilities in delivering AI-led, end-to-end marketing transformation at scale for global enterprises.
Everest Group evaluated 29 service providers based on vision, capabilities, and market impact. Infosys Aster was acknowledged for its strong proprietary IP, AI-first capabilities, and integrated ecosystem partnerships that drive measurable business outcomes. The assessment specifically noted Infosys Aster's strengths in agentic commerce, enabling AI-powered discovery, selection, purchase, and optimization of commerce experiences, as well as its Adobe-led marketing transformation proposition.
Infosys Aster provides end-to-end marketing transformation across orchestration, data, content, commerce, creativity, and personalization, leveraging Infosys Topaz AI offerings. It aims to help organizations create engaging brand experiences, improve marketing efficiency, and drive business effectiveness by addressing challenges like fragmented ecosystems and limited scalability. The partnership with Adobe further enhances Infosys Aster's capabilities in accelerating customer experience, content, and commerce transformation.
Joydeep Mukherjee, EVP & Head – Global Data & AI, Digital and Creative Services at Infosys, stated that Infosys Aster connects the entire marketing value chain to drive marketing impact and efficiency through deep industry solutions and agentic workflows. Nitish Mittal, Partner at Everest Group, commented that providers combining strategic guidance, AI-enabled execution, and outcome accountability are best positioned to lead the market evolution. Infosys's recognition is attributed to its AI-first marketing transformation capabilities, depth in Adobe-led transformation programs, strong ecosystem partnership, and broad IP portfolio.
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