Infosys Partners Handelsblatt Media Group to Launch AI-Powered Editorial Engine
Infosys and Handelsblatt Media Group launched Editorial Link Intelligence (ELI), an AI-powered engine using Infosys Aster. This tool enhances storytelling and reader engagement by recommending internal links. The three-year partnership aims to modernize editorial workflows and improve user experience for Handelsblatt and WirtschaftsWoche.
This is a significant partnership and product launch for Infosys in the digital media and AI space, demonstrating their capabilities. However, the direct financial impact is not quantified in the announcement, making the impact medium.
The announcement details a new product launch and a successful collaboration that aims to enhance digital journalism and reader engagement, which are positive developments for both companies.
Infosys Limited has announced the launch of Editorial Link Intelligence (ELI), an AI-powered editorial recommendation engine developed in collaboration with Handelsblatt Media Group, Germany's leading business and finance media group. This engine, powered by Infosys Aster, an AI-amplified marketing suite, is designed to enhance digital journalism by improving storytelling and reader engagement.
The collaboration, which marks a key milestone in Infosys' three-year partnership with Handelsblatt as its AI & Digital Innovation Partner, aims to modernize editorial operations for Handelsblatt and WirtschaftsWoche. The ELI solution, developed by Infosys' human experience agency Wongdoody, analyzes article content and metadata to recommend internal links, thereby enriching narrative depth and reader navigation. It is seamlessly integrated into the content infrastructure, allowing editors to enrich stories without workflow interruptions, freeing up time for qualitative reporting and analysis.
The ELI is expected to streamline link curation and improve operational efficiency for editorial teams. For readers, it promises a more immersive and intuitive journey through complex topics. Publishers can anticipate measurable outcomes such as boosted engagement, increased time spent on the site, and reinforced value of trusted journalism.
Christian Herp, Chief Product Officer at Handelsblatt Media Group, highlighted that ELI creates direct value through targeted AI use, supporting journalists in identifying and linking relevant content within their content management system to sustainably enhance user experience and customer satisfaction.
Charlotte Morré, Member of the Editorial Board at Handelsblatt, added that ELI helps provide readers with more context and relevant related content, offering better guidance and orientation, while ensuring that final review and editorial control remain with the newsroom colleagues, thereby strengthening digital user experience quality and allowing teams more time for research and exclusive stories.
Ashiss Kumar Dash, EVP and Services at Infosys, stated that the collaboration creates a blueprint for the future of intelligent storytelling, demonstrating how AI can amplify journalistic craft by enriching articles with deeper context, smarter navigation, and relevant insights, helping readers engage more intuitively and meaningfully, and giving Handelsblatt and WirtschaftsWoche a competitive edge.
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