Jaipur Kurti Targets 50 Retail Stores by March 2027 with 'Project 50'
Nandani Creation Limited, via its brand Jaipur Kurti, launched 'Project 50' to expand its retail presence to 50 stores by March 31, 2027. This strategic initiative aims to enhance omnichannel capabilities, integrate retail, D2C, and marketplace channels, and focus on profitable growth.
The expansion plan to significantly increase the store count and enhance omnichannel presence is a material development for the company's growth strategy.
The announcement details a strategic expansion plan with clear targets and a focus on profitable growth and omnichannel integration, indicating positive future outlook.
Nandani Creation Limited (NCL), operating under the brand Jaipur Kurti, has announced 'Project 50,' a strategic retail expansion program. The company aims to increase its retail store network from the current 18 stores to 50 stores by March 31, 2027.
This initiative is a key part of NCL's strategy to broaden customer reach and enhance its presence across retail, direct-to-consumer (D2C), and marketplace channels. Project 50 involves adding 32 net new stores, with an expansion pace of approximately 4-6 stores per month. The program emphasizes building a scalable, data-led, and profitable omnichannel fashion business by integrating retail, D2C, marketplaces, and social commerce. Key growth levers include expanding retail footprint, strengthening product development, deploying AI and advanced analytics, improving inventory management, scaling production and supply chain capacity, and focusing on profitable growth with financial discipline.
Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, stated that Project 50 signifies the next phase of Jaipur Kurti's growth, focusing on building the operating engine to scale the brand. The company will measure success not just by store count but by store productivity, like-for-like growth, inventory efficiency, customer reach, and financial discipline. Currently, Jaipur Kurti operates 8 COCO stores and 8 FOFO stores, in addition to presence in Shoppers Stop, Reliance Trends, and various other multi-brand outlets, alongside major e-commerce platforms and quick commerce services.
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Nandani Creation Limited filed this with the NSE as a statutory disclosure, categorised under other company updates. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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