LT Foods Launches 5th World Biryani Day with Shah Rukh Khan Campaign
LT Foods Limited launches its 5th World Biryani Day campaign featuring Shah Rukh Khan. The campaign allows users to create personalized videos with the star. Celebrated on the first Sunday of July, the initiative aims to enhance consumer engagement by blending food, technology, and entertainment. The company reported consolidated revenues of around ₹11,023 crore in FY'26.
The campaign is a significant marketing initiative that could boost brand visibility and consumer engagement, potentially impacting sales indirectly. However, it does not involve direct financial results or major corporate actions.
The announcement details a marketing campaign that aims to increase brand engagement and celebration around a popular dish, featuring a major celebrity. This is a positive marketing initiative for the company.
LT Foods Limited has announced the return of its 5th edition of World Biryani Day®, a registered intellectual property of the company. Celebrated annually on the first Sunday of July, this year's campaign features Bollywood superstar Shah Rukh Khan. Biryani enthusiasts will have the opportunity to create personalized videos alongside Shah Rukh Khan by uploading their pictures on the campaign's microsite.
Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., stated that World Biryani Day was instituted to celebrate biryani as an emotion shared across generations and cultures. He added that this year's campaign aims to make the celebration more personal and immersive by blending food, technology, and entertainment.
Mr. Ritesh Sud, Chief Marketing Officer – India & Far East, LT Foods Ltd., highlighted that the campaign allows fans to fulfill the dream of sharing their love for Biryani alongside Shah Rukh Khan. The company also noted that its flagship brand, Daawat®, has established itself as a globally loved Basmati brand over the years.
LT Foods Limited is a global FMCG company with over 70 years of experience in the specialty rice and rice-based foods business, operating in more than 85 countries. The company reported a consolidated revenue of approximately ₹11,023 crore as of FY'26. Its brands include Daawat® and Royal®.
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