LT Foods Partners Chef Ranveer Brar for New DAAWAT® Delight Campaign
LT Foods has appointed celebrity Chef Ranveer Brar as its brand ambassador for the DAAWAT® brand. A new campaign for DAAWAT® Delight Basmati, highlighting its Superior Flavour Absorption, has been launched featuring the chef. The campaign aims to enhance everyday food experiences and strengthen DAAWAT®'s premium market position.
The partnership with a celebrity chef and a new marketing campaign are expected to boost brand visibility and sales for DAAWAT® Delight, impacting market share and consumer perception.
The onboarding of a celebrity brand ambassador and the launch of a new campaign are positive developments for brand promotion and market engagement.
LT Foods Ltd. has announced a strategic partnership with celebrated chef, author, and television personality, Chef Ranveer Brar, appointing him as the brand ambassador for its DAAWAT® brand.
To mark this association, a new campaign has been launched featuring Chef Brar for DAAWAT® Delight Basmati. The campaign, conceptualized by BBDO India, aims to highlight the rice's Superior Flavour Absorption capabilities, with the tagline "Har Dish Ko Banaye Very Very Nice". The brand film blends warmth, humor, and relatable dining moments to emphasize rice's role in elevating dishes. The campaign is being rolled out across television, digital, and social media platforms.
Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., expressed delight in welcoming Chef Brar, citing his culinary expertise and appreciation for Indian food heritage as a natural fit for the DAAWAT® brand. He emphasized LT Foods' commitment to innovation that enhances everyday food experiences and strengthens DAAWAT®'s premium basmati position. Chef Ranveer Brar shared his enthusiasm, noting the significance of Basmati rice in his culinary journey and its ability to connect people across cultures. DAAWAT® Delight is currently available across Q-Commerce, Modern Trade, and General Trade channels.
LT Foods Limited, a global FMCG company with over 70 years in the specialty rice business, operates in more than 85 countries. Its flagship brands include DAAWAT® and Royal®. The company reported a consolidated revenue of approximately ₹11,023 crore as of FY'26. It maintains an integrated "Farm to Fork" approach with global supply chain hubs and processing units in India, the U.S., and Europe, supported by a distribution network of over 1400 distributors.
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