LTM Launches BlueVerse M.A.X AI Marketing Solution with Salesforce
LTM Limited launched BlueVerse M.A.X, an AI Marketing Assist solution built on Salesforce's Agentforce Marketing. This end-to-end solution enables AI-powered personalized customer experiences, aiming to enhance ROI and operational efficiency.
The launch of a new AI marketing solution is a significant development for LTM, potentially impacting its service offerings and market position. However, the immediate financial impact is not quantified.
The announcement details the launch of a new AI-powered marketing solution in partnership with Salesforce, which is expected to enhance customer experiences and improve business metrics like ROI and operational efficiency.
LTM Limited has announced the launch of BlueVerse™ M.A.X, an end-to-end marketing orchestration solution built on Agentforce Marketing by Salesforce. This AI-powered solution aims to enable brands to deliver personalized customer experiences across geographies.
BlueVerse M.A.X integrates automated AI agents with human expertise to enhance return on investment, reduce operational expenses, and drive innovation. The AI agents will support campaign creation, personalization, orchestration, and optimization through intelligent workflows and reusable assets.
Arundhati Bhattacharya, CEO & President, Salesforce South Asia, commented on the partnership, stating that M.A.X represents a significant step in their collaboration with LTM, combining Salesforce's Agentforce Marketing capabilities with LTM's BlueVerse AI platform to achieve personalization at scale and accelerate ROI.
Venu Lambu, CEO and Managing Director, LTM, emphasized the company's AI-centric approach, noting that BlueVerse M.A.X embeds intelligence into marketing operations for scaled personalization and faster ROI. Salesforce's Agentforce is a digital labor platform designed to augment enterprise teams with autonomous AI agents.
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See the model portfoliosA plain-language summary of a public exchange filing by LTM Limited. Read the original for the full detail.