Maruti Suzuki Launches All-New VICTORIS SUV with Advanced Tech and Versatile Powertrains
This is a significant product launch for Maruti Suzuki in the highly competitive SUV segment. Introducing a new model with advanced features, multiple powertrain options, and a strong focus on safety and connectivity has the potential to substantially increase sales, enhance market share, and strengthen the company's brand image in a crucial vehicle category.
The announcement details the launch of a new SUV model, the 'VICTORIS', which features advanced technology, comprehensive safety features (Level 2 ADAS, 6 airbags), versatile powertrain options (hybrid, 4x4, CNG), and modern design. Management expressed confidence in its market performance and ability to strengthen the company's SUV portfolio and market share.
Maruti Suzuki India Limited (MSIL) launched its latest SUV, the All-New VICTORIS, on 03 September 2025, engineered to set new benchmarks in the Indian SUV segment. * The VICTORIS is equipped with new-age features including a 25.65cm (10.1”) SmartPlay Pro X touchscreen infotainment system, Infinity6# by Harman 8-speaker Premium Sound Experience with Dolby Atmos7# 5.1 Surround Sound, Alexa Auto Voice AI, and 64-colour customisable Ambient Lighting. * It features a segment-first underbody CNG fuel tank design for S-CNG Technology, offering uncompromised boot space. * Safety is a priority with Level 2 ADAS (10+ intelligent driver-assist features), 6 Airbags as standard across all variants, a high-definition 360-view camera, All-Wheel Disc Brakes, and the ARENA Safety Shield. * Comfort features include a Smart Powered Tailgate with Gesture Control, 8-way powered driver’s seat, and ventilated front seats. * The SUV offers versatile powertrain options: a Strong Hybrid with EV mode, ALLGRIP Select (4x4), and a 1.5-litre K15C petrol engine with Smart Hybrid technology. * Next-Gen Suzuki Connect telematics provides over 60+ connected features, including E-Call. * Customers can book the All-New VICTORIS starting today for ₹11,000. * Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, stated that the VICTORIS, meaning 'victory' in Latin, is designed for new-age, hyper-connected, and environmentally responsible customers, expressing confidence it will strengthen Maruti Suzuki's SUV portfolio and overall market share. * Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, highlighted that the VICTORIS is a progressive blend of technology, design, and versatility, engineered with true SUV DNA to meet the evolving aspirations of young, dynamic audiences. * The VICTORIS is available in 10 colour options (3 dual tone and 7 monotone), introducing new Mystic Green and Eternal Blue.
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Maruti Suzuki India Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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See the model portfoliosA plain-language summary of a public exchange filing by Maruti Suzuki India Limited. Read the original for the full detail.