MTR Foods, part of Orkla India, launches fresh batter range in Hyderabad.
MTR Foods, part of Orkla India, has launched its MTR Minute Fresh Batter range in Hyderabad. The new products include Dosa Batter (425g at ₹60, 850g at ₹98, 1.5kg at ₹150) and Rice Rava Idli Batter (750g at ₹98). This launch expands MTR's convenience food portfolio in the city.
The launch of a new product line in a specific city has a moderate impact on the overall business, as it expands market reach and product offerings.
The launch of a new product range, especially one that addresses consumer demand for convenience and authenticity, is a positive development for the company.
MTR Foods, a subsidiary of Orkla India, has announced the launch of its MTR Minute Fresh Batter range in Hyderabad. This strategic expansion aims to enhance its convenience food portfolio in the city. The new range includes Dosa Batter in 425g (₹60), 850g (₹98), and 1.5kg (₹150) sizes, and Rice Rava Idli Batter in a 750g pack (₹98).
This launch is a natural progression for MTR, building on its legacy of pioneering packaged breakfast solutions like Rava Idli and the 3-Minute Range. The company has developed separate batters for Dosa and Rice Rava Idli, catering to Hyderabad's specific culinary preferences and the modern consumer's need for both authenticity and convenience.
Sunay Bhasin, CEO of MTR Foods, stated that the company is proud to be part of Hyderabad's breakfast traditions and that the new range offers authenticity and convenience without compromising taste. Anupam Nair, Chief Marketing & Growth Officer, added that the MTR Minute Fresh Batter is designed for busy consumers who do not want to sacrifice taste for convenience. The introduction of this range is part of MTR's broader strategy to expand its offerings in convenient food categories.
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Orkla India Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Orkla India Limited. Read the original for the full detail.