Ola Electric Launches #EndICEAge Campaign with ₹20,000+ Benefits
Ola Electric launched the #EndICEAge campaign to boost EV adoption. Until March 16, 2026, customers get ₹10,000 off and an 8-year battery warranty worth ₹15,000. New buyers can get petrol expenses refunded by sharing their transition on social media. A Champions Edition is also available.
The campaign offers significant benefits and aims to capture a larger market share, indicating a potentially medium impact on sales and brand perception.
The campaign and benefits offered are designed to drive sales and accelerate EV adoption, which is a positive development for the company.
Ola Electric Mobility Limited has launched a nationwide campaign titled '#EndICEAge' to accelerate the adoption of electric vehicles in India. The campaign aims to encourage a shift from petrol-powered two-wheelers to electric mobility by highlighting the inconveniences and rising costs associated with petrol dependency.
As part of this initiative, customers purchasing an Ola S1 scooter or Roadster motorcycle will receive limited-period benefits worth over ₹20,000. These benefits, available until March 16, 2026, include a ₹10,000 cash discount and an extended 8-year battery warranty valued at up to ₹15,000.
Additionally, Ola Electric has introduced a social initiative where new customers can share their transition from petrol to electric vehicles on social media platforms using #EndICEAge. The company will select three outstanding entries daily until March 16, 2026, and adjust their last month's petrol expenses against their purchase payment.
The company also announced the Champions Edition of its S1 Pro+ and Roadster X+ models, commemorating India's T20 World Cup victory. This limited edition will be available from March 15, 2026, until the end of April 2026. Ola Electric's current portfolio includes various S1 Gen 3 scooters and Roadster motorcycles with detailed pricing and configurations.
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Ola Electric Mobility Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Ola Electric Mobility Limited. Read the original for the full detail.