Ola Electric Launches #EndICEAge Campaign with EVs Starting at ₹49,999
Ola Electric launched the #EndICEAge campaign, offering EVs starting at ₹49,999 with benefits up to ₹50,000 until March 31, 2026. It includes Service Trust Guarantee, Buyback Guarantee (up to 60%), and an 8-year extended warranty across its portfolio.
The campaign introduces significant price reductions and strong ownership assurances, which are likely to have a substantial impact on sales and market share.
The announcement details aggressive pricing, new guarantees, and extended warranties, which are positive for customer acquisition and market penetration.
Ola Electric Mobility Limited has launched the #EndICEAge campaign, aiming to accelerate India's transition to electric mobility with attractive pricing and assured ownership experiences.
As part of this campaign, the company is offering its Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) at a starting price of ₹49,999, with additional benefits of up to ₹50,000 across its portfolio. This special pricing is valid only until March 31, 2026.
To enhance customer confidence, Ola Electric is introducing several ownership assurances. The Service Trust Guarantee provides free Ola cab vouchers if service is delayed beyond the stipulated timeframe. A Buyback Guarantee is offered, assuring a buyback value of up to 60% of the vehicle's price, facilitating future upgrades. Additionally, an 8-year extended warranty is now standard across its entire range of S1 scooters and Roadster motorcycles.
Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, stated that the campaign aims to shift back to growth by backing their products with aggressive pricing and guarantees, encouraging consumers to switch to electric vehicles. The company is committed to accelerating India's move beyond ICE vehicles.
Ola Electric's EV portfolio includes S1 Gen 3 scooters and Roadster X motorcycles. The S1 Pro+ is available in 5.2kWh and 4kWh configurations, priced at ₹1,44,999 and ₹1,24,999 respectively. The S1 Pro comes in 4kWh and 3kWh variants at ₹1,14,999 and ₹1,02,499. The mass-market S1 X Gen 3 lineup includes S1 X+ (4kWh) at ₹1,02,499, and S1 X variants (2kWh, 3kWh, 4kWh) priced at ₹49,999, ₹81,499, and ₹97,499 respectively. The Roadster motorcycle portfolio features Roadster X+ in 4.5kWh and 9.1kWh at ₹1,09,999 and ₹1,89,999. The Roadster X is available in 2.5kWh, 3.5kWh, and 4.5kWh configurations, priced at ₹49,999, ₹92,999, and ₹99,999.
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Ola Electric Mobility Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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See the model portfoliosA plain-language summary of a public exchange filing by Ola Electric Mobility Limited. Read the original for the full detail.