Ola Electric Launches Muhurat Mahotsav Campaign with Special Prices on EV Portfolio
Ola Electric relaunched its Muhurat Mahotsav campaign from January 14, 2026, for two days. Special in-store prices are offered on models like Ola Shakti and 4680 Bharat Cell powered vehicles. Benefits include up to ₹1,00,000 on Ola Shakti variants and upgrade bonuses for existing customers.
The campaign focuses on specific product lines and is for a limited duration, thus having a moderate impact on overall company performance.
The announcement details a promotional campaign offering attractive pricing and benefits, which is expected to drive sales and customer engagement.
Ola Electric Mobility Limited has reintroduced its 'Ola Muhurat Mahotsav' campaign, offering special prices on its 4680 Bharat Cell product portfolio. The campaign, starting January 14, 2026, will run for two days and applies to select electric scooters and motorcycles.
Customers can avail of significant benefits on the Ola Shakti range, with variants like 1.5kWh, 5.2kWh, and 9.1kWh priced at ₹10,000, ₹49,999, and ₹99,999 respectively. The company is also offering an upgrade bonus of ₹20,000 for existing Ola customers and ₹15,000 for those upgrading from ICE vehicles. Specific models like the S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh, powered by the 4680 Bharat Cell, will be available at ₹1,39,999 and ₹1,49,999 during Muhurat Hours. All these special prices are exclusively applicable for in-store purchases.
Ola Electric stated that the campaign celebrates its 4680 Bharat Cell platform, reinforcing its vertically integrated approach. The company aims to accelerate India's transition to clean energy and mobility solutions with these attractive pricing strategies.
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Ola Electric Mobility Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Ola Electric Mobility Limited. Read the original for the full detail.