Persistent Systems Named Fastest Growing IT Services Brand Globally by Brand Finance
Persistent Systems was named the Fastest Growing IT Services brand globally in the 2026 Brand Finance IT Services 25 report. Its brand value rose 22% to $989 million, ranking it the 12th strongest IT brand. This reflects its successful transformation into an enterprise partner, driven by AI and platform strategies.
While the recognition is positive and reflects well on the company's brand and strategy, it is a brand valuation and does not directly translate into immediate financial gains or major operational changes. It enhances brand reputation and market positioning, which can have a medium-term impact.
The announcement highlights significant positive recognition for Persistent Systems, including being named the fastest-growing IT services brand globally and achieving a substantial increase in brand value and strength. This indicates strong performance and positive market perception.
Persistent Systems Limited has been recognized as the Fastest Growing IT Services brand globally in the 2026 Brand Finance IT Services 25 report. The company's brand value increased by 22% year-on-year, from $811 million in 2025 to $989 million in 2026, and it ranked as the 12th strongest IT Services brand globally. This recognition highlights Persistent's successful shift from a digital engineering provider to an enterprise transformation partner, supported by industry focus, investments in platforms, and outcome-driven engagement models.
The Brand Finance IT Services 25 report, published by Brand Finance, evaluates the world's top IT Services brands based on sustained business performance, brand strength, and long-term market relevance. Persistent's Brand Strength Index improved to 75.8 from 74.8, maintaining its AA+ rating, indicating growing global awareness, consideration, and trust.
Persistent's strategy involves an AI-led, platform-driven approach to enterprise transformation, with AI integrated across its delivery models, platforms, and operations, emphasizing responsible AI, data modernization, governance, and talent readiness. The company acts as an ecosystem orchestrator, collaborating with hyperscalers, technology partners, startups, and advisors to foster co-innovation and enhance client outcomes. These collaborations have boosted brand credibility, accelerated deal velocity, and contributed to strong performance across key verticals, resulting in 23 consecutive quarters of revenue growth. The company's global brand trajectory also includes being named the Fastest Growing IT Services Brand in the 2025 Brand Finance India 100 Report, with a 468% increase in brand value since 2020.
Persistent continues to invest in its culture through inclusive employee programs, Persistent University, and enterprise-wide AI readiness initiatives. The company is also committed to ESG through the Persistent Foundation and global sustainability efforts. Shimona Chadha, Chief Marketing Officer at Persistent, stated that the recognition reflects the brand's scaled purpose as an enterprise transformation partner, grounded in engineering depth, a platform-driven model, hyperscaler partnerships, and disciplined AI adoption. David Haigh, Chairman and CEO of Brand Finance, noted Persistent's fast growth, increasing brand value, and ability to leverage hyperscaler partnerships and digital engineering expertise for AI-led transformation programs.
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Persistent Systems Limited filed this with the NSE as a statutory disclosure, categorised under press release. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Persistent Systems Limited. Read the original for the full detail.