PERSISTENT NSE filing

Persistent Systems Ranked India's Most Valuable Brand at $2.9B

The RealCase readMedium impact Positive

Persistent Systems achieved a brand valuation of $2.9 billion, ranking 6th in Business Technology and Services and 42nd overall in Kantar BrandZ India Most Valuable Brands 2025. This highlights its strategic relevance in AI-driven enterprise transformation and digital modernization. CEO Sandeep Kalra emphasized consistent execution and client trust.

Why it matters

While a positive brand ranking is good for corporate reputation and client perception, it does not directly translate to immediate financial impact or significant business changes.

The market read

The announcement details Persistent Systems' high ranking and significant brand valuation in a prestigious industry report, indicating strong brand equity and market recognition.

Persistent Systems Limited has been recognized among India's Most Valuable Brands in the Kantar BrandZ 2025 ranking, achieving a brand valuation of $2.9 billion.

The company secured the 6th position in the Business Technology and Services category and 42nd overall. This recognition underscores the strategic importance of engineering-led technology partners as businesses increasingly adopt AI and accelerate their digital transformation journeys.

This inclusion highlights Persistent's growing influence in AI-driven enterprise transformation, where companies are partnering with engineering-focused technology firms to operationalize AI, modernize digital platforms, and achieve measurable business outcomes. It also reinforces Persistent's credibility as a strategic technology partner for global enterprises, signaling long-term client trust, strong execution capabilities, and deep engineering expertise.

The Kantar BrandZ rankings are a comprehensive study that combines financial analysis with extensive brand equity research. The 2025 rankings are based on insights from over 145,800 respondents across 1,620 brands.

Sandeep Kalra, CEO and Executive Director of Persistent, stated, "Persistent’s inclusion in the Kantar BrandZ India Most Valuable Brands rankings speaks to the consistency of our execution, the strength of our engineering-led capabilities and the trust our clients place in us as a strategic technology partner." He emphasized the company's focus on scaling globally with engineering excellence and a commitment to long-term value creation.

Deepender Rana, Executive Managing Director, South Asia, Kantar, commented, "In a highly competitive Indian IT services landscape, Persistent has demonstrated strong brand momentum supported by sustained business performance and engineering depth." He noted that Persistent's ranking reflects its ability to maintain relevance with enterprise clients while scaling its presence.

Persistent Systems, a global Digital Engineering and Enterprise Modernization leader, has over 26,500 employees across 18 countries. The company is part of key indices including the Nifty Midcap 50, Nifty IT, and Nifty MidCap Liquid 15, and the S&P BSE 100 and S&P BSE SENSEX Next 50. Notably, Persistent has achieved 468% growth in brand value since 2020, making it the fastest-growing IT services brand in the Brand Finance India 100 2025 Report.

Filing to action

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Persistent Systems Limited filed this with the NSE as a statutory disclosure, categorised under press release. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.

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Primary source

A plain-language summary of a public exchange filing by Persistent Systems Limited. Read the original for the full detail.

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