PVR INOX launches India's first luxury dine-in cinema in Bengaluru
PVR INOX launched India's first luxury dine-in cinema in Bengaluru on October 8, 2025, offering in-seat gourmet dining, advanced tech, and diverse F&B, aiming to redefine the movie-going experience.
As India's first-ever luxury dine-in cinema, this initiative has the potential to set a new industry standard, attract a premium customer segment, and significantly differentiate PVR INOX in the competitive film exhibition market, driving future growth and market perception.
The launch of India's first luxury dine-in cinema, combining gourmet dining with advanced technology and diverse offerings, represents a significant innovation and enhancement of the customer experience, which is positive for the company.
* PVR INOX has launched India’s first luxury dine-in cinema at its recently opened 8-screen multiplex at M5 ECity Mall in Bengaluru, Karnataka, on October 8, 2025. * This new concept merges blockbuster films with chef-curated gourmet dining within the auditorium, allowing guests to enjoy meals without leaving their seats or even purchasing a movie ticket. * The dine-in cinema features a range of in-house F&B brands, including Crosta (artisanal pizzas), Cine Café (coffees, teas), Dine-In (in-seat gourmet meals), Steamestry (steamed delicacies), Wokstar (stir-fried Asian food), In-Between (wraps, burgers), Frytopia (fried foods), Dogfather (hot dogs), and Local Street (regional flavors). * The multiplex incorporates 'Youthification,' a strategy for young, digital-first audiences, offering gaming zones, kids-first formats, lounge-style foyers, and immersive technology like VR/AR stations. * It is equipped with advanced cinema technology, including Dolby Atmos, DTS:X, Dolby 7.1 surround sound, 4K Laser projection, RealD 3D in the Big Pix auditorium, and a Samsung ONYX LED screen for the Dine-In experience. * Mr. Ajay Bijli, Managing Director of PVR INOX, stated that the multiplex invites audiences to experience cinema in an entirely new way, combining films, lifestyle, and shared moments. * Mr. Aamer Bijli, Lead Specialist – Innovation, Film Marketing & Digital Programming, PVR INOX, emphasized reimagining cinema as a destination for entertainment, dining, and lifestyle. * This launch increases PVR INOX’s screen count to 580 in South India and a total of 1,757 screens across 353 properties in India and Sri Lanka.
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PVR INOX Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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See the model portfoliosA plain-language summary of a public exchange filing by PVR INOX Limited. Read the original for the full detail.