PVR INOX Opens 11-Screen Superplex in Hyderabad, Expands Network to 1772 Screens
PVR INOX has opened an 11-screen superplex in Hyderabad by adding 5 new screens. The cinema features Luxe, PXL, and 4DX formats. This expansion brings PVR INOX's total network to 1772 screens across 355 properties in 111 cities.
The addition of new screens and premium formats is a positive step for the company's expansion and market presence, but it does not represent a significant financial event or strategic shift that would warrant a high impact.
The company is expanding its operations by opening new screens and upgrading an existing property, which is generally a positive development for business growth.
PVR INOX Limited has announced the opening of 5 new screens at its Inorbit Mall, Cyberabad, Hyderabad property, transforming it into an 11-screen superplex. This expanded cinema features three premium formats: Luxe, PXL, and 4DX, alongside mainstream screens, offering enhanced visuals, sound, and comfort.
The PXL screen is the first in Telangana, boasting a 55-foot-wide screen, RGB laser projection, Dolby Atmos sound, and recliner seating. The property now includes three Luxe screens with recliners and an in-house chef-led menu, and the third 4DX screen in Hyderabad, which provides motion seats and environmental effects like wind, fog, and water.
With a total of 1,368 seats across the 11 screens, the Superplex aims to cater to a diverse audience. Mr. Ajay Bijli, Managing Director, PVR INOX Limited, stated that the expansion aims to offer a wide range of viewing choices in a key entertainment hub. This launch increases PVR INOX's total screen count to 1772 across 355 properties in 111 cities in India and Sri Lanka.
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