PVR INOX Opens 4-Screen Multiplex in Agra Under FOCO Model
PVR INOX has opened a new 4-screen multiplex in Agra, Uttar Pradesh, using its Franchise Owned Company Operated (FOCO) model. The cinema features advanced projection and sound systems. This expansion increases PVR INOX's network to 1,799 screens across 359 properties in 114 cities.
The opening of a new multiplex is a positive development for the company's expansion strategy and market presence, but it does not represent a significant financial event or a major strategic shift.
The opening of a new multiplex signifies business expansion and growth for the company, which is a positive development.
PVR INOX Limited has announced the opening of a new 4-screen multiplex at Anjana Central, Agra, Uttar Pradesh, developed under the Franchise Owned Company Operated (FOCO) model.
The cinema features advanced technology including RGB Laser projection, Dolby 7.1 sound system with HARMAN (JBL) speakers, and a next-generation 3D system across its four auditoriums. This expansion brings PVR INOX's total screen count to 1,799 across 359 properties in 114 cities in India and Sri Lanka.
The new multiplex aims to enhance Agra's cultural and entertainment landscape, blending the city's heritage with premium cinematic experiences. It is designed as a social hub with a café-inspired interior, natural greenery, and a fluid spatial layout. The venue is expected to boost local tourism by providing a high-end evening entertainment option, encouraging visitors to extend their stay and support local businesses.
Through the FOCO model, PVR INOX will partner with local business owners, contributing to the city's economic growth and creating career opportunities in hospitality and technical management for local youth. Mr. Pramod Arora, CEO – Growth & Investment, PVR INOX Limited, stated that this opening signifies an important step in expanding into emerging urban markets and combining local partnerships with the company's cinema expertise.
With this launch, PVR INOX now operates 147 screens across 29 properties in Uttar Pradesh and 483 screens across 102 properties in North India.
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