Radico Khaitan Launches Magic Moments Aam Panna, Expanding Flavours of India Portfolio
Radico Khaitan Limited launched Magic Moments Aam Panna, expanding its Flavours of India portfolio. This new vodka variant is inspired by the Indian beverage Aam Panna. The brand aims to reinforce its leadership in the flavored vodka segment by catering to consumer preferences for culturally rooted flavors.
The launch of a new flavor variant is likely to have a positive but not drastically transformative impact on the company's overall performance, contributing to growth within its existing strong brand.
The company is launching a new product, which is generally a positive development, expanding its portfolio and catering to consumer demand for familiar flavors.
Radico Khaitan Limited has launched Magic Moments Aam Panna, the newest addition to its Flavours of India portfolio. This new expression is inspired by one of India's beloved beverages, raw mangoes, and aims to capture nostalgia, vibrancy, and refreshment.
Magic Moments Vodka, which delivered 8.6 million cases in FY2026 and over 3.25 million cases in Q1 FY2027, is India's No. 1 and the 5th Largest Vodka Brand globally. The new Aam Panna variant is crafted with premium vodka and refined through a signature 5-stage filtration process, offering a balanced sweet-and-sour taste profile.
The Flavours of India portfolio now includes Thandaai, Alphonso Mango, and Jamun SpicyMint. The launch is positioned under the campaign thought "Soul of India," celebrating Indian flavours and cultural experiences.
Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, stated that the launch aims to strengthen leadership in the flavored vodka segment and expand the category by catering to consumers seeking familiar and culturally rooted flavors. Mr. Kunal Madan, Chief Marketing Officer, highlighted a digital-first marketing approach with Kriti Sanon as the face of the campaign.
Magic Moments Aam Panna will be available in Quart, Pint, Nip, 180 ml Pocket Pack, and 90 ml Pocket Pack formats across key markets including Uttar Pradesh, Haryana, Uttarakhand, Rajasthan, Delhi, Maharashtra, Daman, Goa, Gujarat, Telangana, Karnataka, West Bengal, Assam, and Madhya Pradesh.
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Radico Khaitan Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Radico Khaitan Limited. Read the original for the full detail.