Ramco Cements' Hard Worker Brand Wins Twin Golds at ET Brand Equity Shark Awards 2025
Ramco Cements' 'Hard Worker' construction chemicals brand won two Gold awards at the ET Brand Equity Shark Awards 2025 – South Chapter on December 5, 2025. Awards were for TV Marketing Campaign (Eco Plaster) and Humour-Based/Meme Marketing Campaign (Eco Plaster & Tile Fix).
The award is for marketing excellence and brand recognition, which has a limited direct financial impact on the company's core business operations.
The company's brand has received prestigious awards, indicating positive market reception and effective marketing strategies.
The Ramco Cements Limited announced that its construction chemicals brand, 'Hard Worker', has won two Gold awards at the ET Brand Equity Shark Awards 2025 – South Chapter. The awards ceremony was held on December 5, 2025, in Chennai.
The 'Hard Worker' brand received recognition for its effective marketing campaigns across television and digital media. The twin Gold awards were specifically in the 'TV Marketing Campaign' category for the Hard Worker Eco Plaster film and in the 'Humour-Based / Meme Marketing Campaign' category for a combined campaign featuring both Hard Worker Eco Plaster and Hard Worker Tile Fix films.
Mr. A.V. Dharmakrishnan, Chief Executive Officer of Ramco Cements, stated that the company's focus is on understanding on-site problems and delivering the right products, a philosophy that extends to the Hard Worker brand. He envisions Hard Worker leading the construction chemicals category by setting benchmarks for performance and value.
Mr. Balaji K. Moorthy, Executive Director – Marketing, added that the awards validate the brand's creative direction and authentic voice, highlighting the brand's commitment to supporting the construction community. The winning campaigns can be viewed on YouTube.
The ET Brand Equity Shark Awards – South Chapter celebrate marketing excellence in South India, judged by industry experts on creativity, cultural relevance, strategic insight, and impact.
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The Ramco Cements Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it low impact, the band that almost never moves a portfolio on its own.
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