Ramco Cements' 'Hard Worker' Campaign Wins 6 Honours, Including Grey Elephant Grand Prix
The Ramco Cements Limited's 'Hard Worker' campaign won six honours at the Kyoorius Creative Awards, including the Grey Elephant Grand Prix for the 'Eco Plaster' film. The awards were presented on 23rd May 2026 in Mumbai. CEO A V Dharmakrishnan and Marketing ED Balaji K Moorthy expressed pride in the recognition.
While a positive achievement, winning creative awards typically has a limited direct financial or operational impact on the company's core business metrics.
The announcement details significant award wins for the company's campaign, which is a positive development and reflects successful marketing efforts.
The Ramco Cements Limited's 'Hard Worker' campaign has garnered significant recognition at the Kyoorius Creative Awards, securing six honours, including the prestigious Grey Elephant Grand Prix for its 'Eco Plaster' film. The awards ceremony took place on 23rd May 2026 at the Jio World Convention Centre in Mumbai.
The 'Eco Plaster' commercial, which emphasized water conservation through innovative construction solutions, was the campaign's most awarded piece, contributing to the majority of the accolades. The campaign's wins span across various creative categories, including Best Film, Best Direction (twice), Best Music for 'Eco Plaster', and Best Direction and Best Use of Humour for 'Tortoise & Hare'.
The Kyoorius Creative Awards, established in 2014, celebrate creative excellence in India's advertising, marketing, and communications sectors. The awards are known for their neutral judging process and non-hierarchical structure.
A V Dharmakrishnan, CEO of Ramco Cements, expressed pride in the achievement, stating that the campaign is a tribute to the spirit of hardworking people and that authentic storytelling resonates deeply with audiences. Balaji K Moorthy, Executive Director - Marketing, highlighted that the campaign was built on the insight that hard work deserves recognition and respect, and the six honours, including the Grand Prix, validate the idea, craft, and collaborative effort involved.
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