Ramco Cements' 'Hard Worker' Wins 3 Kyoorius Design Awards, Including Grand Prix
The Ramco Cements Limited's construction chemicals brand, 'Hard Worker', won three Kyoorius Design Awards 2026, including the Grand Prix - Grey Elephant. The brand also secured two Blue Elephant honors for Design in Action and Packaging. Within its first year, 'Hard Worker' achieved sales of ₹350 crore.
While the awards enhance brand reputation and recognition, they do not directly translate to immediate, significant financial impact on the company's overall performance.
The announcement details multiple prestigious awards won by the company's brand, highlighting significant achievements and market success.
The Ramco Cements Limited's construction chemicals brand, "Hard Worker", has received three prestigious accolades at the Kyoorius Design Awards 2026. The brand secured the coveted Grand Prix - Grey Elephant in the Design in Action track. Additionally, "Hard Worker" was honored with two Blue Elephant awards, one for Design in Action and another for Packaging.
These awards recognize the distinctive design thinking that has defined "Hard Worker's" identity and packaging. Launched in 2025, the brand entered the construction chemicals market with a unique design philosophy centered on the promise of "Hard-working products for hardworking people." Its visual identity draws inspiration from nature, using animal imagery to represent product benefits, such as the camel for Eco Plaster's water retention and the cheetah for Block Fix's speed.
Mr. AV Dharmakrishnan, CEO of The Ramco Cements Limited, stated that design was fundamental to building the brand, aiming for instant recognition and memorability in a functional category. Mr. Balaji K. Moorthy, Executive Director - Marketing, highlighted the brand's differentiation through design in a traditionally product-led communication space.
The recognition coincides with a significant milestone for "Hard Worker", having crossed ₹350 crore in sales within its first 12 months. This follows earlier success in 2026, where the brand's campaign won six honors at the Kyoorius Creative Awards, including the Grey Elephant Grand Prix for its Eco Plaster film. The Kyoorius Design Awards 2026 were announced on September 12, 2026, in Goa.
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