RateGain Expands Sojern & Red Roof Partnership with AI Concierge Rollout
RateGain's Sojern platform is now deployed across Red Roof's properties, enhancing guest engagement with AI Concierge. This builds on a partnership started in 2024. Red Roof saw a 6.64% improvement in quality metrics and a 3.14% increase in social scores in Q4 2025.
This is a partnership expansion and product rollout, which is positive but does not involve immediate significant financial gains or major strategic shifts for RateGain itself. The impact is more on the adoption and success of their acquired product (Sojern) within a key client.
The announcement details an expansion of services using AI technology, which is expected to improve guest engagement and operational efficiency for Red Roof, reflecting positively on RateGain's offerings and partnerships.
RateGain Travel Technologies Limited announced the deployment of Sojern’s AI Concierge solution across Red Roof, a leading economy lodging brand in the U.S. Sojern, RateGain’s recently acquired AI-powered marketing platform for hospitality, will support Red Roof in enhancing guest engagement, streamlining operations, and strengthening commercial performance.
The AI Concierge automates routine guest interactions, such as service requests and amenity inquiries, reducing front desk workload and ensuring prompt guest responses. This initiative builds upon Red Roof's existing relationship with Sojern, which began in 2024 with the adoption of Reputation Manager. Across more than 700 properties, Reputation Manager has enabled real-time guest feedback monitoring and response, leading to a 6.64% improvement in internal quality metrics and a 3.14% increase in social scores during Q4 2025.
Steve Woodward, Vice President of Innovation, Learning and Development at Red Roof, stated that this expansion aligns with their commitment to genuine relationships and a franchisee-focused model, integrating marketing, operations, and guest experience through an AI-enhanced approach. Baskar Manivannan, Vice President, Guest Engagement Platform at Sojern, highlighted that AI Concierge empowers Red Roof franchisees to deliver faster support, elevate guest satisfaction, and unlock new revenue opportunities while easing the burden on front-line teams. The partnership underscores Red Roof's dedication to embedding AI in guest engagement and operational efficiency, and Sojern's continued success in delivering an integrated Guest Experience Platform.
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Rategain Travel Technologies Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Rategain Travel Technologies Limited. Read the original for the full detail.