RateGain partners with Citrus Leisure to boost direct bookings in Sri Lanka
RateGain Travel Technologies has partnered with Sri Lanka's Citrus Leisure PLC to enhance direct bookings using RateGain's UNO Direct Stack. This collaboration aims to integrate guest acquisition, marketing, and booking conversion to boost direct revenue and improve conversion rates for Citrus Leisure's hotel portfolio.
This partnership is a strategic win for RateGain, expanding its client base and reinforcing its position in the Sri Lankan market. However, the direct financial impact is not quantified, making it a medium-term positive development.
The partnership is positive as it expands RateGain's reach and strengthens its offerings in the hospitality sector by enabling a key client to improve direct booking capabilities and revenue.
RateGain Travel Technologies Limited has announced a strategic partnership with Citrus Leisure PLC, a leading hospitality group in Sri Lanka. This collaboration aims to strengthen direct bookings across Citrus Leisure's hotel portfolio through RateGain's UNO Direct Stack. The UNO Direct Stack will integrate guest acquisition, digital marketing, website management, booking conversion, distribution, and pricing intelligence into a single platform, covering the entire direct booking journey. This initiative is designed to help Citrus Leisure increase direct revenue, improve conversion rates, and reduce reliance on third-party booking channels. It represents a significant consolidation of direct revenue technology for a Sri Lankan hospitality group. The partnership is expected to enhance RateGain's presence in Sri Lanka, supporting hotels in building stronger guest relationships and reducing dependency on fragmented technology solutions. Chandana Talwatte, Executive Director and CEO of Citrus Leisure PLC, highlighted the importance of a connected, data-driven approach to engaging travelers and optimizing direct growth strategies. Anurag Jain, Executive Vice President – APAC & MEA at RateGain, expressed enthusiasm for helping Citrus Leisure better understand guest behavior and deliver personalized experiences.
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Rategain Travel Technologies Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Rategain Travel Technologies Limited. Read the original for the full detail.