RateGain Partners with Easebuzz to Enhance RG Pay Payment Capabilities in India
RateGain Travel Technologies has partnered with Easebuzz as a Gold Partner for RG Pay to enhance payment capabilities in India. This integration will allow travel brands to offer domestic payment methods like UPI, cards, and wallets, improving checkout and booking completion rates. The partnership aims to align with India's evolving payment preferences.
The partnership with Easebuzz is significant for RateGain's expansion and service offering within the Indian market, a rapidly growing travel sector. It directly addresses evolving payment preferences and aims to improve key business metrics like booking conversion, thus having a medium-term impact on the company's market position and revenue.
The partnership is expected to strengthen RateGain's payment capabilities in the key Indian market, leading to improved customer experience and potentially higher booking conversion rates. This is a strategic move that benefits both companies and the travel brands they serve.
RateGain Travel Technologies Limited, a global provider of AI-powered SaaS solutions for the travel and hospitality industry, has announced a strategic partnership with Easebuzz, a leading digital payments platform in India. This collaboration positions Easebuzz as a Gold Partner for RateGain's RG Pay solution, aiming to significantly strengthen payment capabilities within the Indian market.
The integration will embed Easebuzz's payment gateway and local acquiring capabilities into RG Pay. This will allow travel and hospitality brands to offer a wider range of domestic payment methods, including UPI, cards, net banking, and wallets, thereby improving payment acceptance rates, reducing checkout friction, and ultimately increasing booking completion rates.
Recognizing India as a rapidly growing travel market with a strong preference for local payment options like UPI, this partnership is designed to help travel brands align their checkout experiences with evolving consumer preferences. Both companies aim to enhance the reliability and performance of domestic transactions.
Parijat Tiwari, Executive Vice President & General Manager, Distribution at RateGain, stated that the partnership will enable travel brands to capture demand with more relevant and high-performing checkout experiences in India, a market with rapidly evolving payment preferences. Amit Kumar, CTO & Director at Easebuzz, highlighted their focus on verticalized payment solutions, particularly for the travel segment, and their ability to offer competitive features like EMI, BNPL, and an offer engine to improve conversion rates. He added that the partnership with RateGain will extend their capabilities to global travel brands serving Indian consumers.
RG Pay facilitates improved checkout performance for travel and hospitality companies by integrating localized payment options and affordability into a single layer. Through strategic alliances with leading payment providers, RG Pay assists brands in adapting to market-specific payment behaviors while maintaining a consistent and scalable checkout experience.
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Rategain Travel Technologies Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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