Reliance Retail Acquires Priyanka Chopra Jonas’s Anomaly Haircare Brand
Reliance Retail has acquired Priyanka Chopra Jonas's global haircare brand Anomaly, including its trademarks and digital assets. This move accelerates Reliance Retail's beauty portfolio expansion and aims to scale the brand in India and internationally. Priyanka Chopra Jonas will continue as Creative Director. RRL reported ₹3,70,026 crore turnover for FY26.
While the acquisition is strategically positive, the financial details of the deal are not disclosed, and the immediate impact on Reliance Industries' overall financials is likely to be moderate given the scale of the parent company.
The acquisition of a growing global brand like Anomaly is a positive strategic move for Reliance Retail, expanding its beauty portfolio and market reach.
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited (RIL), has announced the acquisition of global haircare brand Anomaly, including its trademarks, brand assets, and digital properties. The brand was founded by actor Priyanka Chopra Jonas in 2021 and is known for its clean, vegan, high-performance haircare offered at an accessible price point.
This acquisition signifies a major expansion of Reliance Retail's beauty portfolio and reinforces its commitment to scaling high-growth consumer brands both in India and globally. RRL gains full ownership of Anomaly's intellectual property and digital ecosystem, which will be leveraged through its extensive retail network and omnichannel platforms, including Tira, to accelerate brand growth.
Ms. Isha Ambani, Executive Director, Reliance Retail Ventures Limited, stated that Anomaly's strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition. Reliance Retail plans to scale the brand in India by focusing on innovation tailored to Indian hair and scalp needs, while also continuing to grow its international presence in markets like North America, the United Kingdom, and the Middle East.
Priyanka Chopra Jonas will continue to serve as Creative Director, driving innovation, brand vision, and product development. She expressed excitement about the new chapter, highlighting Reliance Retail's scale and expertise in bringing Anomaly to more consumers worldwide. RRL reported a consolidated turnover of ₹3,70,026 crore and EBITDA of ₹27,033 crore for the year ended March 31, 2026.
What to do with a filing like this
Reliance Industries Limited filed this with the NSE as a statutory disclosure, categorised under acquisition. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
That call is the part a filing cannot make for you. On RealCase, SEBI-registered research analysts and investment advisers read announcements like this one and turn the ones that matter into actions inside their model portfolios: a change in weight, a hold, or nothing at all. You are not left working out which of the roughly 250 filings published each day needs a response. The portfolio you follow is updated when a filing actually warrants it, with the reason written down.
See the model portfoliosA plain-language summary of a public exchange filing by Reliance Industries Limited. Read the original for the full detail.